Univision's Uva: " If we’re running a blockbuster novela on Univision and somebody wants to watch a hit movie, they can go to TeleFutura. If they want a big sporting event, they can go to Galavisión. We’ve got something for everybody in the Univision family. From an advertiser perspective, we offer them the right to borrow the equity we’ve established with the audience. Smart advertisers, the marketers who want to have sustainable growth, recognize that for every dollar they spend with a Univision property, they’re investing in their own growth.”
http://www.worldscreen.com/newscurrent.php?filename=uva013008.htm
No comments:
Post a Comment