Saturday, February 28, 2009

L.A. Times: Univision lays off 300, 6% of workforce

Univision lays off 300 workers
The nation's largest Spanish-language broadcaster owns KMEX-TV Channel 34, the top-rated Los Angeles station. The company also cancels its weekend newscast.

http://www.latimes.com/business/la-fi-univision28-2009feb28,0,7229671.story

Friday, February 27, 2009

Reuters: Televisa's 4Q flat despite higher revenues

Televisa, the world's largest producer of Spanish-language television, beat analyst expectations, but had a flat quarter, according to Reuters.
http://www.reuters.com/article/marketsNews/idUSN2629734920090227

Wednesday, February 25, 2009

AtlantaJournalConstitution: Latino churches push for immigration reform

Eric Tabora burst into tears as he remembered his wife being hauled away by federal immigration officials.

The 33-year-old independent contractor said his wife was arrested when they returned to their home in Powder Springs Wednesday morning after driving their 11- and 7-year-old sons, both U.S. citizens, to school.

http://www.ajc.com/metro/content/metro/stories/2009/02/25/hispanic_immigration_reform.html

Tuesday, February 24, 2009

Computer Training Costa Rica

For the final week of February, I spent several days helping provide basic computer training at a Methodist mission in rural Costa Rica, the town of Los Chiles, a community of about 8,000 people near the Nicaraguan border.

Over the course of two days, we trained as many as 75 people in one hour training sessions in groups of five or more. The students ranged in age and skill from teenagers to seniors and completely new to computers to more advanced. For some, the training was beyond basic. We provided instruction on the most basic concepts;
  • how to use a mouse;
  • how to open a program;
  • how to enter text;
  • how to erase text;
  • how to copy and paste;
  • how to save a document;
  • how to find a file;
  • how to delete a file;
  • and how to recover a deleted file from the recycle bin.

We used five obsolete HP laptops donated from my employer with external USB mice.

Of all that we taught, the thing many of our students found most difficult to learn was how to hold and use the mouse. For some, the first instinct was to grab the mouse with the thumb and index finger, move the mouse, remove the hand and then click with the index finger, either right or left clicks. Holding it with the thumb and second to last finger and then hovering the index and the third to last finger hovering over the left and right buttons didn´t seem to work. It´s a bit of coordination that I do day in and day out that in their lives was as foreign as snow boots or an ice scrapper. For them, holding the mouse in such an awkward way was a kin to the average English speaking rolling his or her "r"s. It something you could do, but because you don´t do it every day, it´s difficult.

The experience taught me something. The students in Los Chiles, those who we trained, could very well understand what we taught them, but because they do not have a daily need to use the skills, even the most basic actions seem daunting.

As such, the digital divide between those who have access to modern electronic communications and those who don´t may widden.

Monday, February 16, 2009

CrainsBusiness: Univision to see layoffs?

"The rounds of layoffs that have been sweeping across the media industry will soon hit Univision, according to industry insiders."
http://www.crainsnewyork.com/article/20090215/SUB/302159976&cid=0&usg=AFQjCNGgmQMnRhKiT7Qp9OzWnh1nekx0jQ

Sunday, February 15, 2009

WSJ: Univision and Televisa settle lawsuit

"Televisa, Mexico's largest broadcaster by market share, and closely held Univision, the biggest Spanish-language TV company in the U.S., have been locked in a dispute over royalty payments for popular Mexican soap operas and other programs. Televisa-produced telenovelas are the most popular programming on Univision."

http://online.wsj.com/article/SB123267144868908403.html?mod=googlenews_wsj


My comments: Please accept my apologies for not posting this sooner. But this is of course of huge for traditional Latino marketing. Univision needs Televisa and vice versa. The two juggernauts make the Latino media world go round.

DallasMorningNews: GOP losing any pull with Latinos

" Hispanic Republicans are an endangered species. That's not wishful thinking on the part of Democrats. It's a growing concern by Hispanic Republicans themselves, and they say the GOP leadership seems oblivious to it."

http://www.dallasnews.com/sharedcontent/dws/dn/localnews/columnists/molivera/stories/DN-olivera_14met.ART.State.Edition1.4c528c9.html

Wednesday, February 11, 2009

NY Daily News: Latino non-profits hurt by bad economy

The bad economy has dealt a big blow to the city’s Latino nonprofits, many of which have been forced to cut hours, reduce services and even consider closing.

http://www.nydailynews.com/latino/2009/02/11/2009-02-11_latino_nonprofits_feel_the_squeeze_of_ec.html

Monday, February 9, 2009

NYT: Overturning Rockefeller laws to help Latinos

"The Rockefeller laws tied the hands of judges by requiring lengthy prison terms even for first-time offenders. ... The law has been especially disastrous for black and Latino offenders... "

http://www.nytimes.com/2009/02/09/opinion/09mon3.html

Sunday, February 8, 2009

RubenNavarette: GOP lost Latino votes not because of immigration, but approach to immigration.

"The reason for the Hispanic exodus from the GOP is not because Republicans took a stand against illegal immigration. It's the way they did it — or at least many of them did it. "

http://www.mercurynews.com/opinion/ci_11655279

Friday, February 6, 2009

L.A.Times OpEd: Latinos vote on immigration as critically as larger social issues.

"At least 10 million Latinos turned out to vote on Nov. 4, a stunning increase from the approximately 7 million who voted in the 2004 general election. And where immigration was concerned, Latinos supported the candidate that was more clearly in favor of reform. They did this during the primaries (Latinos were a deciding factor in Sen. John McCain's primary victory over other Republicans, delivering Florida at a crucial juncture of the campaign) and in the general election (They helped President Obama in key states such as Florida, Nevada, New Mexico, Colorado, Indiana, North Carolina and Virginia)."

http://www.latimes.com/news/printedition/sunletters/la-oew-martinez5-2009feb05,0,1915757.story

Wednesday, February 4, 2009

CQ: Black & Latno leaders question Obama's commerce secretary pick

"The head of the Congressional Black Caucus and a group representing Latino government officials raised questions about Sen. Judd Gregg ’s fitness to lead the Commerce Department on the day President Obama nominated him for the post."

http://www.cqpolitics.com/wmspage.cfm?docid=news-000003023493

Monday, February 2, 2009

NYT: NY's new senator says she'll take a less anti-immigrant stance

"Kirsten E. Gillibrand, New York’s new senator, suggested to Latino elected officials on Sunday that she would take the lead on some immigration issues — and perhaps quickly drop some positions that they considered objectionable."

http://www.nytimes.com/2009/02/02/nyregion/02kirsten.html?ref=us

Sunday, February 1, 2009

Use caution when quoting so called Latinos online experts.

Here's one reason to be cautious about anyone who claims to be an expert on Latino marketing online.

http://sec.gov/litigation/litreleases/lr19627.htm