Wednesday, February 6, 2008

AZ Central: NFL reaches out to Latinos

"Like most monolithic organizations, the NFL often moves slowly, and league officials admit they were late in marketing the sport to Hispanics. The NFL's big push, they said, started two years ago when the Cardinals played the 49ers in Mexico City.

It was the first regular-season game outside the United States, and its chief purpose was to get Mexicans, as well as Hispanics living in the U.S., excited about the game."
http://www.azcentral.com/news/articles/0131sb-ethnicfootball0201.html

My Comments:

A game in Mexico is good, but in South Texas and Northern Mexico the major teams of Texas have appeal. I know of Cowboys fans from Monterrey.

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