Tuesday, February 5, 2008

Riverside's Press Enterprise: Homebuilders cater to Latinos



"Inland home builders started studying the Latino market during economic and housing downturns in the early- to mid-1990s, said Steve Johnson, the Riverside-based director of MetroStudy, a national housing market research firm.

It wasn't until about 2000, when the economy and housing market started to rebound, that home builders implemented changes to appeal to Latinos, Johnson said. These included adding more backyard gathering areas with pools and barbecue areas, and eliminating the more formal living room in favor of a larger family room."

http://www.pe.com/localnews/inland/stories/PE_News_Local_H_homes05.41f9b1d.html

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