Sunday, February 28, 2010

Thursday, February 25, 2010

MediaPost: LatinosOnline, mostly in English

"Online Hispanics (excluding mobile) are primarily English-language dominant, meaning they are either U.S. born (second-generation), or came to the U.S. at an early age," says Maria Lopez-Knowles, SVP of MRM Worldwide.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123178

Portada: StarMedia loses top exec.

"Juan Jose Nuñez,COO of Starmedia in the U.S and Latin America, yesterday left his position at the U.S Hispanic and Latin American Internet company."

http://www.portada-online.com/article.aspx?aid=5862

Nacho Hernandez of MexGrocer.com: Spanish not always needed to market to US Latinos

U.S. Latinos make up more than a third of Latinos on-line in the western hemisphere, have U.S. dollars, good jobs and mostly use English online, according to Nacho Hernandez, head of MexGrocer.com, a 10-year-old online Mexican food retailer based in San Deigo.

Hernandez, speaking on a panel at the Online Marketing Summit in San Diego on Thursday Feb. 25, 2010, said he started his business focused only on U.S. Latinos and only in Spanish. But he quickly found that the Anglo market also wanted to buy Latino products and that his original target market - U.S.Latinos - didn't mind an using English.

He said he compromised, building out an English language site, with Spanish translations available at the product level.

Hernandez also said most U.S. Latinos search in English, but those who search in Spanish offer a great opportunity for U.S. marketers.

Tuesday, February 16, 2010

AP: Suit challenges Ca.'s anti-affirmative action prop

"It challenges the constitutionality of Proposition 209, a ballot measure approved by California voters in 1996 that prohibited racial or gender preferences in public contracting, education and employment."

http://www.google.com/hostednews/ap/article/ALeqM5iFVoX0Ou2IXE_FMy9DCl9qcpIrpgD9DTJSM81

Saturday, February 13, 2010

SanJoseMercuryNews: Fewer Latinos,Blacks,Women working in Silicon Valley jobs

"The trend is striking in a region where Hispanics are nearly one-quarter of the working-age population — five times their percentage of the computer work force — and when dual-career couples and female MBAs are increasingly the norm."
http://www.mercurynews.com/breaking-news/ci_14383730

Friday, February 12, 2010

L.A.Times: LA Archbishop says he'll retire in a year; Church may seek a Latino replacement.

"The archbishop of the Los Angeles Archdiocese is about to turn 74 and has announced on his blog that this would be his last full year. Some speculate that the Vatican might be seeking a Latino."


http://www.latimes.com/news/local/la-me-mahony12-2010feb12,0,2108550.story

Thursday, February 11, 2010

USAToday: Evangelical,Catholic leaders urge immigration reform

"Among the methods the National Association of Evangelicals is using to change attitudes: Bible study. "When people have the opportunity to study the Bible, we see it transforming our views toward immigrants," said Carey. He believes the scripture's message on immigration is clear:

"We see we are called to love the stranger," Carey said. "We pray our country will have the courage and do it now.""

http://content.usatoday.com/communities/onpolitics/post/2010/02/evangelical-leader-calls-for-kinder-gentler-immigration-laws/1

Wednesday, February 10, 2010

NY Daily News - Latino speed dating

"New York Latinos have found love in the produce section at Pathmark. On the Staten Island ferry. At the Latin Quarter nightclub. And lately, they’ve been looking for sparks at speed-dating parties like the one Friday at the Leopard Lounge in the East Village."

http://www.nydailynews.com/latino/2010/02/10/2010-02-10_fast_track_to_love_.html#ixzz0fBcpbZWX

Tuesday, February 9, 2010

WP: Study shows Latinos could have impact in 40 mid-term races

"... advocacy group America's Voice outlined 40 mid-term races where Hispanic voters could have a significant impact on the outcome.

"Most politicians understand the importance of the Latino vote in presidential years, but what we're saying is that Latino voters will have a huge impact in the mid-term elections ...""
http://voices.washingtonpost.com/44/2010/02/latino-voters-will-be-a-force.html?wprss=44

Monday, February 1, 2010

Portada: IAB starts Latino online research group

"According to Casabona, “research is critical to define and measure Hispanic online audiences and connect marketers to this important and growing segment. “Our taskforce will communicate not only the size, characteristics and engagement of these audiences but also how to most effectively reach out to them in-language and in-culture.”"

The committee is made of companies who represent 80 percent of the traffic to Spanish language content online in the United States, according to Portada.

http://www.portada-online.com/article.aspx?aid=5702