UC Irvine prof examines source and consequences of Latino stereotypes

"UCI professor's book seeks to dispel image of Hispanics as illiterate illegal immigrants who have too many babies."

Chavez calls this portrayal the "Latino Threat Narrative," and it goes something like this:

Latinos are a threat to the nation. Latinos have too many babies. Latinos can't or won't learn English. Latinos refuse to integrate. Latinos are replicating their own culture in the U.S. Latinos are part of a conspiracy to take over the American Southwest.

http://www.ocregister.com/articles/latinos-latino-threat-2104896-think-immigration?slideshow=1

My comments: unfortunately many Latino "marketers" use this Latino narrative, these stereotypes, to justify investments in Latino media and sell advertising.