Wednesday, July 2, 2008

PressRelease: Univision news shows rank #1 over English stations in NYC, LA.

Contrary to the declining audience levels experienced lately by the English-language local newscasts, Univision’s award-winning local news continues to draw Hispanic viewers who, regardless of their proficiency in English, still prefer to get their news en español. In fact, approximately 77 percent of KMEX and WXTV local news viewers are bilingual.

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080702005624&newsLang=en

My comments: I think this has more to do with English-language viewers dropping TV news for the Internet than the ascendancy of Spanish-language TV.

No comments: