By 2012, nearly 30 million US Hispanics will be online. Many of them will be native-born Hispanics rather than immigrants.http://www.emarketer.com/Report.aspx?code=emarketer_2000514
This group of young Latinos will be bilingual and proud of its Hispanic origins, and marketers cannot assume that mass-market, English-language campaigns will reach them effectively.
No comments:
Post a Comment