"About 40 percent of the U.S. Latino population is foreign-born, according to the 2006 American Community Survey. Many of them lack health insurance, Huerta said,or don't speak English and don't understand the American medical system, so they wait to see a doctor."
"Local New York Univision reporter Miriam Ayala filed a federal lawsuit against the local Univision station (channel 41) and the larger network, claiming that she was passed over for plum positions anchoring and on good stories because she wasn't light skinned enough, young enough or pretty enough."
La especialista Silvia Ortueta analiza para Wharton el perfil de los hispanos de acuerdo a su grado de integración en la cultura norteamericana mediante factores como el idioma, los amigos, los vecinos, la manera cómo se perciben, lugar de nacimiento y densidad del mercado, y los divide en tres grupos:
- los aculturados, hispanos de cuarta generación o más que se sienten más cómodos hablando inglés y representan el 9% del mercado;
- los parcialmente aculturados, que pueden llevar más de una generación viviendo en Estados Unidos y están familiarizados con su cultura e idioma, aunque siguen siendo fieles a sus raíces y cultura (el 66%);
- y los inaculturados, es decir, los recién llegados que desconocen la cultura americana y están totalmente apegados a su país de origen (el 25%).
By 2012, nearly 30 million US Hispanics will be online. Many of them will be native-born Hispanics rather than immigrants.http://www.emarketer.com/Report.aspx?code=emarketer_2000514
This group of young Latinos will be bilingual and proud of its Hispanic origins, and marketers cannot assume that mass-market, English-language campaigns will reach them effectively.
"The Democratic National Committee announced today that it will team up with the Obama campaign for an unprecedented $20 million effort to organize and mobilize Latino voters. Frank Sanchez, the chairman of the campaign's National Hispanic Leadership Council, and DNC Vice Chair Linda Chavez-Thompson called the initiative an “historic commitment” on a conference call this afternoon."
"GOP strategist Bill McInturff has long emphasized that earning 40 percent of the Hispanic vote is critical for Republicans to win. Today, McInturff is John McCain’s pollster, and by his metric McCain has a serious Latino problem. "
"Univision Communications – the largest Spanish-language broadcaster in the country – could significantly increase TWC’s costs in key markets with large Hispanic populations like Los Angeles, New York, Dallas, Austin and San Antonio, Texas by pushing for high retransmission-consent fees."
"UCI professor's book seeks to dispel image of Hispanics as illiterate illegal immigrants who have too many babies."
Chavez calls this portrayal the "Latino Threat Narrative," and it goes something like this:Latinos are a threat to the nation. Latinos have too many babies. Latinos can't or won't learn English. Latinos refuse to integrate. Latinos are replicating their own culture in the U.S. Latinos are part of a conspiracy to take over the American Southwest.
"Latino registered voters prefer Obama over Sen. John McCain, the presumptive Republican nominee, by 66 percent to 23 percent, according to a national study released Thursday by the Pew Hispanic Center."
"Democrat Barack Obama has opened a big lead among Hispanic voters"
"We are keeping our Buy recommendation on Grupo Televisa S.A. de C.V. (TV). We are encouraged by the positive second quarter 2008 operating results and remain optimistic about the outlook for the media industry in 2008 due to the U.S. Presidential campaign and the Olympic games."
"Produced by a world-class production team at WGBH and the BBC, Latin Music USA "invites the audience into the vibrant musical conversation between Latinos and non-Latinos that has helped shape the history of popular music in the United States," says series producer Adriana Bosch. The multimedia project is anchored by a four-hour documentary series that premieres on January 21, 2009 on PBS stations nationwide."http://www.emediaworld.com/press_release/release_detail.php?id=99162
"Voy LLC, the multimedia company launched in 2003 by StarMedia’s founder and entrepreneur Fernando Espuelas, is up for sale, the company’s CEO and founder confirmed."
"Depicting Obama as a Muslim and his wife, Michelle, as a machine-gun-toting militant - with a picture of Osama bin Laden hanging over the fireplace, while an American flag burns in it - is more slanderous than satirical.
The caricature is not really about race, but patriotism. The subtext is that the Obamas are a couple of flag pins short of being real, full-blooded, God-fearing Americans.
Now, where have we heard that before? You got it. In the throes of the immigration debate, it is U.S.-born Latinos who are often hit with the accusation that they are "Americans in name only.""
"These days pollsters put Mr Obama 30 points ahead of Mr McCain among Hispanic voters. Largely because of them, he has opened a small lead in Colorado and New Mexico (plus a huge one in solidly Democratic California)."
In fact, nearly one out of 10 Hispanics ages 40–74 say they plan to spend their retirement years abroad, mostly to be with family, according to an exclusive AARP Segunda Juventud survey.
"In 2004, President Bush made huge inroads and won 40 percent of the Latino vote. This year, this fastest-growing part of the electorate is swinging heavily back to the Democrats -– in part, over the fallout from the increasingly polarized immigration debate."
"Novela producers have been experimenting with new technologies and higher production values to attract those much-coveted younger demographics. And distributors keep getting savvier about what works in different markets and how to reach consumers, wherever they are."
Now, as one of the nation's most prominent Latino politicians, he has become the go-to guy for Barack Obama, the presumed Democratic nominee, on Latino issues.
"As the presidential candidates court the Latino vote, they are looking to New Mexico.
Hispanics make up nearly 40 percent of the state's electorate. While they are largely registered Democrats, many crossed party lines in 2004 to help President Bush win that state. Part of that vote was supporting the president in a time of war."
"The National Association of Latino Elected Officials, in cooperation with National Council of La Raza, Univision, State Farm and other groups will spend $3 to 4 million on the campaign."
"Luis Vasquez-Ajmac discussed advertising and marketing to the Hispanic community at a Greater Washington Board of Trade event I attended at the National Press Club."
"Nearly three times as many Latinos in Florida registered as Democrats than as Republicans between January and May, according to the state Democratic Party. ...
"The younger Cubans, they're saying, 'Look, you know, enough with the rhetoric of Cuba. [The Republicans] haven't liberated Cuba,' " said Florida Democratic congressional candidate Raul Martinez as he shook hands and posed for pictures with people arriving for the ceremony. "
"While campaigning during the primaries, Contreras found out that it wasn’t that Latinos didn’t like Obama, but that they didn’t know him and most were surprised that the policy differences between Clinton and Obama are not that different. “What we need to do is reach out to our friends and family and introduce Barack.”"
Contrary to the declining audience levels experienced lately by the English-language local newscasts, Univision’s award-winning local news continues to draw Hispanic viewers who, regardless of their proficiency in English, still prefer to get their news en español. In fact, approximately 77 percent of KMEX and WXTV local news viewers are bilingual.
"Pew's numbers now show that Latino voters are heading back into the Democratic fold, but the message in these voting patterns and in the demographic projections is that neither party can afford to take the Latino vote for granted."
"Comic Cheech Marin, one half of the pothead duo Cheech and Chong, has one of the largest collections of Chicano art in the world. By sharing his favorite works with the public, he hopes to help push Mexican-American art into "the mainstream," he tells Madeleine Brand."
