"While Univision takes in about three times as much revenue in the upfront as its rival Telemundo, Lawenda believes there is still a huge opportunity for growth. And much like the Telemundo sales executives, Univision plans to sell the value of the Hispanic viewer rather than specifically going after its rival Hispanic network."
http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003782450
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