"Hispanic network Univision was the second highest-rated broadcast network in prime time among adults 18-34 for the week ending March 9, averaging more viewers in the demo than English-language networks ABC, CBS, NBC and The CW, according to Nielsen Media Research data."
http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1003723381
My comments:
As long as marketers still want to buy a big number delivered by Nielsen then Univision will do well. But Nielsen has nothing on the data driven marketers using Google.
Google official blog: Why data matters
http://googleblog.blogspot.com/2008/03/why-data-matters.html
No comments:
Post a Comment