Wednesday, October 31, 2007

LA Times: The networks and diversity: patches of progress

LA Times: The networks and diversity: patches of progress
"Closely mirroring last year’s findings, a coalition of minority advocacy groups Tuesday concluded that the four major networks had made some progress in increasing ethnic diversity in front of and behind the camera but still fell short in demonstrating an overall commitment to cultural diversity in their prime-time lineups."


http://latimesblogs.latimes.com/showtracker/2007/10/the-networks-an.html

My comments:
I've been a supporter of minority advocates urging diversity in media talent and employees for years. But these groups only advocate to get better crumbs off the table that the mainstream guys leave behind. What we need is to bypass the networks and do a better job of creating content for the audiences we know best, using the Internet and other digital platforms to end run the bottleneck of the networks.

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