HispanicBusiness: Size of on-line advertising market for online

If You Build It, Will They Come?
http://www.hispanicbusiness.com/news/newsbyid.asp?id=78328&cat=Business+News&more=%2Fnews%2Fmore-business-news.asp

But when it comes to online marketing, not all clients are online, spending only $132 million or roughly 3.5 percent of the total Hispanic media advertising expenditures in 2006.