Wednesday, October 31, 2007

LA Times: The networks and diversity: patches of progress

LA Times: The networks and diversity: patches of progress
"Closely mirroring last year’s findings, a coalition of minority advocacy groups Tuesday concluded that the four major networks had made some progress in increasing ethnic diversity in front of and behind the camera but still fell short in demonstrating an overall commitment to cultural diversity in their prime-time lineups."


http://latimesblogs.latimes.com/showtracker/2007/10/the-networks-an.html

My comments:
I've been a supporter of minority advocates urging diversity in media talent and employees for years. But these groups only advocate to get better crumbs off the table that the mainstream guys leave behind. What we need is to bypass the networks and do a better job of creating content for the audiences we know best, using the Internet and other digital platforms to end run the bottleneck of the networks.

Tuesday, October 30, 2007

OC Register: Latino leader lauded for Jewish outreach

Latino leader honored by Anti-Defamation League
Group gives Leader of Distinction Award to activist Amin David of Anaheim for his work to unite Latino and Jewish communities.
http://www.ocregister.com/news/community-latino-david-1911538-award-jewish

Monday, October 29, 2007

The author of "Ask a Mexican" takes a look at the Mexican-American QB at USC

If you haven't heard of "Ask a Mexican", it's a column that originated at the Orange County Register. Here's his opinion on the new QB at the University of Southern California's Mexicanidad.
http://www.latimes.com/news/opinion/sunday/commentary/la-oe-arellano26oct26,0,1603165.story?coll=la-sunday-commentary

Sunday, October 28, 2007

Fla newspaper: Spanish-language sites off radar for cyber crimes

Authorities slow to monitor Spanish-language Web sites
By ROSA RAMIREZ
http://www.news-journalonline.com/NewsJournalOnline/News/Headlines/frtHEAD03102807.htm

My comments:

Folks its about time that law enforcement learns to speak more than one language.

Friday, October 26, 2007

Adotas: another trite story about Hispanic marketing

I'm just about had it with mainstream marketing sites saying the same boring old story about how simply translating content is not enough. I have to say that simply writing trite stories about how Latinos are diverse. There needs to be more on case studies that provide more than anocdotal results. All I hear is the boring clichés featured in this story.

Link to the story:

http://www.adotas.com/2007/10/lost-in-translation-every-market-is-a-culture/

Thursday, October 25, 2007

Juanes voy a cantar solo en español

Juanes firmly decides he's foregoing the bilingual trend and good for him. Music is the one media that transcends language. I've always thought Shakira en ingles sounded unauthentic.

http://www.iht.com/bin/printfriendly.php?id=8027147

Wednesday, October 24, 2007

Billboard: Microsoft releases reggaeton Zune loaded with Wisin Y Yandel

Billboard: Microsoft gets serious about Latino music.
"Wisin & Yandel, the reggaeton duo with an uncanny knack for delivering hit singles, will become the first act to get its own customized Zune player, Billboard has learned."

http://www.pcmag.com/article2/0,2704,2204106,00.asp

Monday, October 22, 2007

Saturday, October 20, 2007

L.A. Times - Latino head of RNC resigns

L.A. Times - Latino head of RNC resigns: Sen. Mel Martinez of Florida leaves his GOP post after frustration with the party's immigration stance.
http://www.latimes.com/news/nationworld/politics/la-na-martinez20oct20,1,5826268,print.story?coll=la-news-politics-national&ctrack=1&cset=true

My comments - Republicans are losing ground everywhere, why not with Latinos?

Friday, October 19, 2007

L.A. Times Opinion: The myth of the Latino voting bloc

L.A. Times Opinion - The myth of the Latino voting bloc: The GOP has less to fear from a backlash than many claim.
http://www.latimes.com/news/opinion/la-oe-malanga18oct18,0,2480105.story?coll=la-opinion-rightrail

My comments -
Come on? Doesn't the L.A. Times remember Pete Wilson?

Wednesday, October 17, 2007

Tuesday, October 16, 2007

More lame brochure sites focused on Latinos

A Latino marketing company announced today an education brochure site about credit cards focused on US Hispanics at http://www.tarjetasdecredito.tv/. I really don't understand how this simply sites expect to achieve the stated goals of education focused on the Latino marketing without an off-line component.

Friday, October 12, 2007

LaTimes: Mexico's Televisa and Lionsgate join forces.

Lions Gate and Televisa said to team on films, TV shows
The agreement between the U.S. studio and the Mexican giant would give each access to a market it covets.
'"Televisa is trying to expand its reach to Hispanic Americans whose first language is English," said Anthony DiClemente, an entertainment analyst with Lehman Bros. Equity Research. "This kind of deal is a great way for Televisa to separately add to its existing distribution deal with Univision."'

It's amazing that the largest producer Spanish-language content on the planet wants to finally reach out to Latinos who speak English.

Thursday, October 11, 2007

Wednesday, October 10, 2007

AdAge: Why is Spanish-language TV so bad?

Why Can't Hispanic TV Be as Good as Hispanic Advertising?
As Agencies Push Boundaries, Programmers Push Garbage
http://adage.com/bigtent/post?article_id=121032

Tuesday, October 9, 2007

Newsday reviews Reggaeton movie

"Feel the Noise"
http://www.newsday.com/entertainment/movies/ny-secsec5406137oct08,0,5471894.story
Born in Puerto Rico but popularized in the States, reggaetón falls somewhere between salsa and rap, with an ear-grabbing beat and lyrics that reflect Latino street life.

Monday, October 8, 2007

HispanicBusiness: Size of on-line advertising market for online

If You Build It, Will They Come?
http://www.hispanicbusiness.com/news/newsbyid.asp?id=78328&cat=Business+News&more=%2Fnews%2Fmore-business-news.asp
But when it comes to online marketing, not all clients are online, spending only $132 million or roughly 3.5 percent of the total Hispanic media advertising expenditures in 2006.

Sunday, October 7, 2007

SanDiegoUnionTribune: Mexican business migrate north

Cross-border business boom
More companies based in Mexico are opening shops in the United States
http://www.signonsandiego.com/news/business/20071007-9999-lz1b7border.html
“The Hispanic market is huge, but the overall market is much bigger and there is no reason why Mexican companies of quality can't compete,” Clark said.

Friday, October 5, 2007

PressRelease: LatinosNJ launches

In reading this press release, I can't help but wonder what the founders expect to gain from launching this site. The organization team sounds very politically connected, but not very media savvy. The list of bloggers reads like a yawners list of politicos. Gag. Most of the Latino leadership in this country tends to be entrenched more in politics than in business. As a result, we get decision makers in our communities that think more about political power before customer value. That's what I see in this release.
http://www.hispanicprwire.com/news.php?l=in&id=9685&cha=12

Wednesday, October 3, 2007

Tuesday, October 2, 2007

USAToday: Univision to mandatory switch to digital TV change due on Feb 2009.

Univision hypes digital TV change
http://www.usatoday.com/money/media/2007-09-30-univision-digital_N.htm


My comments: I've never understood this required change that will force everyone who gets TV via broadcast - i.e. rabbit ears - to buy a new TV by Feb 2009. The folks not using cable or direct TV are the least likely to be able to afford a new TV. According to one web site, only 15 percent of Americans do not subscribe to cable to direct TV. I would not be surprised if that percentage was much higher for viewers of Spanish-language TV.

In my humble opinion, this required change hurts the poor and does little to improve the state of broadcasting, given that most folks who demand higher quality pictures already get cable or direct TV.

Monday, October 1, 2007

LaTimes: No Black, Brown Race War

The fantasy of L.A.'s 'race war'
Why is everyone so anxious to elevate Latino-black violence to historic levels?
By Gregory Rodriguez
"Furthermore, whereas the antics of white thugs are generally treated as unreflective of the opinions of whites at large, the media often interpret the actions of black and Latino criminals as the logical extension of the sentiments of the majority of their law-abiding ethnic brethren."

http://www.latimes.com/news/opinion/sunday/la-oe-rodriguez1oct01,0,3464611.column?coll=la-util-opinion-sunday