Dear friends,
Podcasts en español are a challenge. Why? The most powerful distributor of podcasts is Itunes. Its audience is made of mostly of those who can consume content in English. Without a powerful venue to reach those who want to download podcasts in other languages, content in languages like Spanish will be a challenge.
It's not impossible, just challenging. You've got to get the right product to the right people at the right time. Podcast users are a unique subsegment of the overall on-line population - a group of bleeding edge and early adopters among the early majority of the overall population. To find those who are bleeding edge or early adopters among the Spanish-dominant part of the population is even a bigger challenge.
Podcast en español con cuidado. Create great content and expect mixed results.
Subscribe to:
Post Comments (Atom)
1 comment:
A great point, Enrique. There are other versions of iTunes Music Store aside from the U.S.-English one, correct? Even still, your point stands, as I imagine the usage of those other stores is not as widespread.
Enjoying the blog. Keep it up.
Post a Comment