Nashville Biz Journal: Latinos willing to try country music?

The Nashville Business Journal cites a study that says Latinos may be interested in country music.

Highlights
• 24 percent of Hispanics enjoy country music
• 40 percent of Lations are willing to try country music

What the story misses is that Latinos - specifically Mexican Americans - have been listeners to country music for years. If fact, there's a subgenre of Tejano music called Tejano country. And as a music form from Texas, it's origins are country. All Tejano music and its related styles from Mexico are types of country music.

I think what Nashville needs to realize is that the term "Hispanic" covers folks who have been living in the Southwest for centuries, including rural and urban markets that favor country such as Texas and New Mexico.

New Latino beat could be country
Nashville Business Journal - August 3, 2007
by Cynthia Yeldell
Nashville Business Journal
http://nashville.bizjournals.com/nashville/stories/2007/08/06/focus1.html?t=printable&b=1186372800^1499996