SES Latino: LatAM

Nacho Hernandez moderated a session on Latin American search marketing.
Some highlights:

Internet Users in Argentina, Brazil, Mexico

Country/ Population/ Internet Users/ Penetration

1. Argentina 38 MM 10 MM 26%
   
2. Brazil 184 MM 32 MM 17%
   
3. Mexico 105 MM 19 MM 18%
   

Search Engine Market Share in Latin America

% Search Market Share

1. Google - 72%
   
2. Yahoo - 17%
   
3. MSN - 2%
   
4. Local players - 9%
   

http://www.seroundtable.com/archives/013892.html