Friday, June 1, 2007

IHispanic - Nacho Hernandez

I took a detour to LaJolla, Ca. to meet Nacho Hernandez, the principal at Ihispanic, an on-line marketing firm, and the founder of mexgrocer.com. I meet up with Nacho at the conclusion of the May 2007 users' conference for the Visual Sciences web analytics tools in San Diego.

Hernandez is a Mexican-born entrepreneur focused on US Latinos and Latin America. His office is based in lovely LaJolla, CA. behind a Vons on Torrey Pines, not far from the beach. Nacho also is the lead behind the Latino version of the SES Strategies conference.

It was great to confer with him and share war stories about the space. I haven't worked with him yet, but he seems on the up and up. And he seems pretty connected at Google.

Like most folks born in Mexico, he seemed a bit taken aback when I told him my father's family has been in Texas since it was part of Mexico. Y si somos puro Mexicano!

As business meetings go, it was a great introduction.

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