FindArticles 2003: StarMedia woes began in Mexico?

FindArticles: Starmedia's countable fraud in Mexico started the company collapse
World IT Report, Apr 9, 2003

Miami Herald: A review of AD:TECH's Latino conference

I wish I could have gone to this one:

http://www.miamiherald.com/103/story/152436.html

USATODAY: Dems draw back Latinos

Here's a link to the story.

http://www.usatoday.com/news/politics/2007-06-27-hispanics-dems-cover_N.htm

LatAm Search Market to Grow?

http://searchenginewatch.com/showPage.html?page=3626289

LatinForce LLC gets bigger

I've heard of these guys from way back in the day. I don't know much about them. Do you?

http://www.imediaconnection.com/news/15553.asp

Azcentral: QuePasa gets its act together?

The Arizona Republic in this article does a profile for the new CEO of QuePasa. I've never met him, but I gather from this article that he's paid his dues.

Quepasa CEO makes big bet, asks investors to do same
http://www.azcentral.com/arizonarepublic/business/articles/0624biz-quepasa0624.html

Reuters: Cisneros benefits from Chavez shutdown of RCTV?

According to the following Reuters' piece, Gustavo Cisneros and the Venevision TV firm he owns will benefit from the shutdown of rival RCTV in Venezuela.

What do you think?

Self-Censorship by Venezuela Media Mogul Rewarded
http://en.epochtimes.com/news/7-6-20/56705.html

Researcher: Latinos on MySpace, not Facebook

Here's the story on the Guardian's web site.
Social websites expose class divide.
Here's an excerpt:

Typical Facebook users, she (Danah Boyd, a researcher at the University of California and internet sociologist) said, "tend to come from families who emphasise education and going to college. They are primarily white, but not exclusively". MySpace, on the other hand, "is still home for Latino and Hispanic teens, immigrant teens" as well as "other kids who didn't play into the dominant high school popularity paradigm".

http://technology.guardian.co.uk/print/0,,330076129-117802,00.html

Diverse Magazine: HISPANIC Online community in 1996 and its impact on journalism

I was quoted in "Black Issues In Higher Education" about the on-line community I created within America Online for US Hispanics.

The story, by a colleague Roberto Rodriguez, deals with the issues of journalism and the state of minority issues online way back in 1996.

Black Issues In Higher Education
Democratizing the news media: new technologies may be changing journalism - but will they also make it easier to participate?

More on Vertis Study: Using multi-channel approach to reach Latinos

http://www.rtoonline.com/Content/Article/Jun07/HispanicDirectmailSurvey062207.asp

MediaPosts' SearchInsider: Oye como va? Aqui podemos buscar en ingles!

MediaPost equates the number of Latinos with the number of people who need to use Spanish. Gag! Won't US marketers ever get it. This is the typical Anglo ignorance, thinking of Hispanics as foreigners.

Here's the story:

Multi-lingual blog posts
http://blogs.mediapost.com/search_insider/?p=558

Here's some commentary on US search in Spanish, written in Spanish.
http://www.searchmatters.net/2007/05/16/busqueda-hispana-el-que-llega-primero-al-rio-bebe-agua-limpia/#more-42

Houston Chronicle: Latinos do learn to speak English, according to .... me!

I wrote a column for the Hispanic Link news service arguing Latinos do learn to speak English and in fact are losing Spanish language abilities. It was picked up by the Houston Chronicle.

Here's an excerpt.

In a country where the term "Spanish-speaker" passes as a synonym for "Hispanic," as much as 20 percent of the nation's Latino population does not speak the language of Cervantes, according to census data. Even Latino celebrities, including '50s rocker Richie Valens, '70s TV star Eric Estrada and '90s Tejano superstar Selena Quintanilla Perez, grew up not speaking the language.

Public discourse on Latinos almost always focuses on speaking Spanish as if it were some kind of Latino racial trait, one genetically hard-wired into us before birth.

The story link I found today is not hosted on the Chronicle site, but it's linked below:
http://www.onenation.org/0101/012201.htm

NPR launches Spanish-language podcast

NPR: Al Grano con Maria Hinojosa
http://www.npr.org/rss/podcast/podcast_detail.php?siteId=10512896

DM News: Latinos are tech savvy

DM News reports on a Vertis study that says Hispanics are tech savvy.

Here are some highlights.

Text Messaging in the Next 12 Months

• 33 percent of Hispanics plan to use
  
• 26 percent of non-Hispanic adults plan to use
  

IM

• 24 percent of English-speaking Hispanic households plan to use instant messaging/blogging or chat rooms within the next 12 hours.
  

http://www.dmnews.com/cms/dm-news/research-studies/41556.html

History of Latino Journalism Ignored: Juan Gonzalez

The Spanish-language press in the United States has a centuries-long history in the United States. In the parts of the country that once were part of the Spanish-speaking world, it's history is even stronger.


http://news.ncmonline.com/news/view_article.html?article_id=6a1b1259fb5c4885bf1334341e1a6598

DM News: Creativity of ad drives Latinos to gaming

Interesting case on marketing to Latinos.

http://www.dmnews.com/cms/dm-news/shows-assns/41533.html

SES Latino: LatAM

Nacho Hernandez moderated a session on Latin American search marketing.
Some highlights:

Internet Users in Argentina, Brazil, Mexico

Country/ Population/ Internet Users/ Penetration

1. Argentina 38 MM 10 MM 26%
   
2. Brazil 184 MM 32 MM 17%
   
3. Mexico 105 MM 19 MM 18%
   

Search Engine Market Share in Latin America

% Search Market Share

1. Google - 72%
   
2. Yahoo - 17%
   
3. MSN - 2%
   
4. Local players - 9%
   

http://www.seroundtable.com/archives/013892.html

Dominican B-ball player in Sacramento gets non-Latinos executives giddy about reaching Mexican-Americans. Wha?

VivirLatino questions the hype that non-Latino executives have spun about hiring a Latino on the Sacramento Kings team - Francisco García. My guess is that a French guy on the Spurs dating and engaged to Eva Longoria has about the same ethnic appeal. It's a stretch. But non-Latino execs always seem to get excited about things that to me border on the offensive.

Vivir Latino's take:
http://vivirlatino.com/2005/11/07/garcia-latino-pride-or-latino-marketing.php

The original story from the Sacramento Bee.
http://dwb.sacbee.com/content/sports/story/13826698p-14667479c.html

Post Chronicle: Ex-Univision Music Exec claims he was orderd to give payola

I don't know the credibility of this source, but I found this on-line via news.google.com. It could fuel some gossip.

http://www.postchronicle.com/news/breakingnews/article_21286764.shtml

Latino Public Radio out of Providence, RI?

Has anyone heard of this organization? Latino Public Radio.

http://www.pbn.com/stories/25975.html

Hi5: social network of Latin America?

According to PBS' Media Shift, Hi5 is strong among Latinos and Latin Americans. I've never heard of it. Does anyone know more about this site.

Link to the story.

http://www.pbs.org/mediashift/2007/06/try_try_againorkut_friendster.html

Hi5, http://www.hi5.com/

AdWeek: Sprint targeting Latinos via Nascar

Interesting, but what do you think?

http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003599112

Cars.com teams up with Terra.com

The folks at cars.com are top notch. This may be something to watch.

http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp?vnu_content_id=1003589714

Clickz: New CMO at AOL has Latino marketing experience

Wow. This may be good news for AOL.

http://www.clickz.com/showPage.html?page=3626146

Metromix: Reggaeton passe?

It seems so many things in the Latino space get over hyped. Reggaeton may or may not be one of them.

http://metromix.chicagotribune.com/news/celebrity/mmx-0613reggaeton_filljun13,0,5067358.story?coll=mmx-celebrity_heds



What do you think?

AdAge: AOL Latino creates show

AOL Latino moves forward with original content. In most studies I've seen, AOL/Time Warner have the Latino audience online, but not an effective way of concentrating it. This may help.

http://adage.com/article?article_id=117254

MediaWeek: Unvision adds video

Hmm, interesting.

http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_content_id=1003594258

AdAge: Radio works for young Latinos too.

AdAge reports on Dr. Pepper's marketing efforts.


http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003596733

AdAge: Direct Snailmail may work with Latinos and Latino teens

http://adage.com/article?article_id=117238

NASCAR and Latinos seems a bit of a stretch

Here's the story, according to the Philly Inquirer:

http://www.philly.com/inquirer/sports/7924162.html

what do you think?

terra & jump tv

I have always respected Terra, because they have a base in Spain, the Spanish-language market with the highest Internet usage rate, if my memory serves.

http://www.hispanicprwire.com/news.php?l=in&id=8865&cha=7

More on the Latino presidential debates

Dems habla espanol; Repubs no.

An opinion piece from the Miami Herald.

http://www.miamiherald.com/418/story/133919.html

deportes en espanol

Espn does some smart product development.

From the L.A. Times.

http://www.latimes.com/sports/football/nfl/la-sp-deportes9jun09,1,103879.story?coll=la-headlines-sports-nfl

Lopez Negrete

Nielsen hires Lopez Negrete.

http://houston.dbusinessnews.com/shownews.php?newsid=121542&type_news=latest

If you work for Lopez Negrete or know someone who does, please leave a post with some contact information.

Clinton says no, Richardson si to Univision debates

Here's a story from the Miami Herald picked up by the Modesto, Ca., Bee:

http://www.modbee.com/local/story/13663272p-14255606c.html

According to Condi Rice, the debates in all forms have lost their credibility since politicians took over from the League of Women Voters in 1986.

http://www.npr.org/templates/story/story.php?storyId=4052162

Presidential Debates en español.

Univision wants the next president to try to speak the language of Cervantes.

This from the L.A. Times.

http://www.latimes.com/news/printedition/asection/la-na-univision6jun06,1,6363195.story?coll=la-news-a_section

Mexico rules on law on Televisa, TVAzteca

Televisa is the largest creator of Spanish-language content on the planet.

The New York Times says Mexico has ruled against this dominant player and its lesser rival, TV Azteca.

http://www.nytimes.com/2007/06/06/business/worldbusiness/06mextv.html?_r=1&ref=media&oref=slogin

What do you think?

Journalist Reality TV show

Univision has come up with a new reality show that pits journalists for a job on one of their shows.

Is it any wonder, I decided to get out of the business in 1992.

http://www.variety.com/article/VR1117966240.html?categoryid=14&cs=1

If jobs are so scarce that you have to win on on a reality TV series, then it's a skill set that has no value. Luckily most news organizations aren't like Univision.

Freddy Fender Awards - McAllen, Tx., Monitor

Freddy Fender was the first Latino pop-star I knew of singing in English. I was a little boy growing up in Texas and my mom said my uncle was a huge fan. Now they have awards ceremonies in his honor.

http://www.themonitor.com/news/center_2853___article.html/company_leon.html

Jose De La Isla

Bill Richardson's Latino run for the White House gets a fair treatment in a story by Jose de la Isla.

Latino story a larger story

'Hispanic candidate' tag misses all that Richardson has to offer

The Monterey, Ca., Herald picked up his column from the Scripps Howard news service at this link.

Jose writes for the Hispanic Link News Service, an outfit I've know for years. They are a great bunch of folks and Jose's a great guy. He's the journalistic expert on Latinos and politics.

La Agencia de Orci

Ontario, Ca. newspaper site does a profile on an Orci executive: http://www.dailybulletin.com/business/ci_6047908

Para Alquilar

A new site focused on listings of apartments for Spanish-speakers has launched.

http://www.pr.com/press-release/40766

It's called ParaRentar. Hmm. I guess its okay to use the Spanglish term "rentar" instead of "alquilar." What do you think?

IHispanic - Nacho Hernandez

I took a detour to LaJolla, Ca. to meet Nacho Hernandez, the principal at Ihispanic, an on-line marketing firm, and the founder of mexgrocer.com. I meet up with Nacho at the conclusion of the May 2007 users' conference for the Visual Sciences web analytics tools in San Diego.

Hernandez is a Mexican-born entrepreneur focused on US Latinos and Latin America. His office is based in lovely LaJolla, CA. behind a Vons on Torrey Pines, not far from the beach. Nacho also is the lead behind the Latino version of the SES Strategies conference.

It was great to confer with him and share war stories about the space. I haven't worked with him yet, but he seems on the up and up. And he seems pretty connected at Google.

Like most folks born in Mexico, he seemed a bit taken aback when I told him my father's family has been in Texas since it was part of Mexico. Y si somos puro Mexicano!

As business meetings go, it was a great introduction.