Alberto J. Ferrer of AdAge comments with shock and awe on external main stream agencies basic revelations about Latino marketing in a column titled: "What a Waste of Research Funding."
"Now, to be fair, we need to realize that there is a dearth of knowledge about ethnic consumer marketing at these media agencies and so it is to be expected that they start at the beginning with research that shows what the multicultural marketing industry has been saying for many years already. Baby steps, I suppose. "
http://adage.com/bigtent/article?article_id=123035
1 comment:
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