"Beyond language translation, one needs to understand the cultural differences and preferences of the population. According to a study done by CapturaGroup and Idiom, Connecting With the US Hispanic Market Online, the attachment to their native culture is much stronger for U.S. Hispanics than it was for previous waves of immigrants, making us more a tossed salad than a melting pot."
http://blogs.mediapost.com/email_insider/?p=563
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