"The largest U.S. brewer hopes to build more momentum among Latinos with a big marketing push, primarily backing Budweiser and Bud Light — the St. Louis company's signature beers. Forging tighter alliances with Latinos is a high priority because of their growing number, expanding buying power and evolving tastes."
"This (Latino) market is not a niche anymore — it's a mainstream market," said Ines Rodriguez-Gutzmer, Atlanta-based senior vice president at Ketchum, an international public relations and marketing agency. "There's a lot of crossover. … Do you like Shakira? Do you eat tacos? The influence of Hispanic culture is everywhere."
http://www.stltoday.com/stltoday/business/stories.nsf/0/1E2C0C2442115E7A862573C600101F54?OpenDocument
My comments: All I know is that Bud Light's bigger than Corona in South Texas.
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