"By buying online advertising network HispanoClick, Batanga would become a major force in the Hispanic online advertising space and a serious rival to market leader Univision.com. It will now be able to sell HispanoClick’s networks audience of 5 million U.S. Hispanic monthly unique users to advertisers in addition to the monthly .3.8 million unique users of its own batanga.com website It would also get access to HispanoClick’s relationships with advertisers."
http://www.portada-online.com/HTML/WEBSITE/PAID/2008/JAN28/BATANGA-HISPANOCLLICK-TRANSACTION.ASPX
My comments:
If true, this makes Batanga a powerhouse with which to contend.
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