"Together, the publications and websites of ImpreMedia and Sacramento-based McClatchy reach 20 percent of the Hispanic adult population."
http://www.miamiherald.com/business/story/379544.html
Latino marketing is no stranger to irrational exuberance or outrageous hype.
"Together, the publications and websites of ImpreMedia and Sacramento-based McClatchy reach 20 percent of the Hispanic adult population."
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