Wednesday, January 9, 2008

Escondido, Ca. businesses get Latino marketing advice

    "... Latino customers
  • typically prefer cash to credit cards,
  • shop in groups instead of alone and
  • become fiercely loyal to companies they trust.
  • Latinos typically respond well to Internet marketing because they tend to be younger than the average consumer...
  • They also usually respect companies that feature Spanish words in their ads and within their places of business..."

http://www.nctimes.com/articles/2008/01/09/news/inland/3_03_151_8_08.txt

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