A suburban marketing firm has launched its Latin marketing division by acquiring a small Chicago agency.
http://www.chicagobusiness.com/cgi-bin/news.pl?id=27749&seenIt=1
Also: DM news:
http://www.dmnews.com/Aspen-adds-Latino-arm/article/104192/
My comments:
We'll be seeing more and more of this. Mainstream agencies have the wrong personnel and wrong leadership to tackle these issues.
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