"According to Casabona, “research is critical to define and measure Hispanic online audiences and connect marketers to this important and growing segment. “Our taskforce will communicate not only the size, characteristics and engagement of these audiences but also how to most effectively reach out to them in-language and in-culture.”"
The committee is made of companies who represent 80 percent of the traffic to Spanish language content online in the United States, according to Portada.
http://www.portada-online.com/article.aspx?aid=5702
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