U.S. Latinos make up more than a third of Latinos on-line in the western hemisphere, have U.S. dollars, good jobs and mostly use English online, according to Nacho Hernandez, head of MexGrocer.com, a 10-year-old online Mexican food retailer based in San Deigo.
Hernandez, speaking on a panel at the Online Marketing Summit in San Diego on Thursday Feb. 25, 2010, said he started his business focused only on U.S. Latinos and only in Spanish. But he quickly found that the Anglo market also wanted to buy Latino products and that his original target market - U.S.Latinos - didn't mind an using English.
He said he compromised, building out an English language site, with Spanish translations available at the product level.
Hernandez also said most U.S. Latinos search in English, but those who search in Spanish offer a great opportunity for U.S. marketers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment