Tuesday, March 17, 2009

AdAge: Univision dumps the expensive upfront sales presentation for a roadshow

"Univision Communications is scrapping its lavish annual TV upfront presentation this year. Instead, the biggest Spanish-language TV network will go on the road with senior Univision executives and talent to host smaller forums in five cities, kicking off in Chicago on April 1 and finishing up in New York on April 30. "

http://adage.com/hispanic/article?article_id=135259

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