Discount retailer Wal-Mart Stores, Inc. is targeting Hispanic consumers with two pilot supermarket locations planned to open later this year.
According to the Financial Times and Retailer Daily, two former Wal-Mart Neighborhood Market locations will reopen under the Supermercado de Walmart banner.
http://www.mediabuyerplanner.com/2009/03/13/wal-mart-targets-hispanic-market/
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