"Called the Nielsen Homescan Fusion Project, data from the new service, which will be made available to all clients, is particularly beneficial in showing how spending ad dollars on Hispanic TV can improve an advertiser's return on investment."
http://www.adweek.com/aw/content_display/news/agency/e3ie162533a78dd4240f5af05d087e7bc4d
My comments:
Is Nielsen a proxy for Univision ad sales now? Unbelievable.
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