Magazine: Telemundo hires People en Español exec

http://www.broadcastingcable.com/article/CA6555728.html

Reuters: delayed Televisa-Univision trial helps Univision

"Univision, which heavily depends on Televisa's programming for its prime time line-up at its three networks, would be hurt if the deal falls apart.

"It is not convenient for Univision to scratch the relationship with Televisa," said HSBC analyst Jaime Aguilera."

http://www.reuters.com/article/industryNews/idUSN2931563720080430

My comments: Televisa doesn't need Univision. It's better off squeezing every penny they can get out of Univision.

Reuters: Televisa-Univision court battle postponed to July 1st

Leading Spanish-language broadcaster Televisa and partner Univision have pushed back a trial over the Mexican company's bid to pull out of a programming deal, a sign that an out-of-court settlement may be in the works.

http://www.reuters.com/article/industryNews/idUSN2848998020080429

New market research - young Latinos bilingual and embrace new technologies

“Unlike their ancestors, young Latinos embrace technology, are predominantly bi-lingual, and are the leaders of both their families and their larger communities ..."

My comments: DUH! I've been saying this since 1996!

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080428005403&newsLang=en

L.A. Times previews this week's legal clash of titans - Televisa vs. Univision

"The trial is set to begin Tuesday, pitting Televisa's 40-year-old media scion Emilio Azcarraga Jean against Univision's new owners, led by Los Angeles billionaire Haim Saban, the company's chairman. Televisa is demanding that it be allowed to sever all ties with Univision, which has become the dominant Spanish-language broadcaster in the U.S. largely because it can run Televisa's popular programming."

http://www.latimes.com/business/la-fi-televisa28apr28,1,1271698.story

Miami Herald: Bigger than an earthquake: Televisa, Univision content trial starts Tuesday

"

A jury trial is scheduled to get under way Tuesday in U.S. District Court in Los Angeles on Televisa's two-year bid to end its programming supply contract with Univisión, the nation's largest Spanish-language media company.

At stake are the top rated prime-time telenovelas and other shows supplied by the Mexican company. These Televisa shows are key to Univisión's audience appeal -- and bring in hundreds of millions of dollars in advertising revenue for the Univisión network."

My comments: If Televisa breaks free of Univision, get ready to watch Univision's stock sink into the toilet and Televisa to get rich in the process.

http://www.miamiherald.com/business/story/510272.html

MultiChannelNews: Hispanic media upfronts going downscale

"It’s upfront season, and Hispanic TV networks are getting ready to present their 2008-2009 lineup to advertisers in New York City. But marketers and programmers can expect a very different dynamic from previous years, including the entry of new, smaller players to the upfront market and some big-name absentees."

My comments: The spin is the upfronts are getting strategic; the reality is the economy's hurting and buys that are not 100% ROI focused and tied to immediate sales are hurting.

http://www.multichannel.com/article/CA6555297.html?desc=topstory

SaltLakeTribune: Lionel Sosa in Utah

http://www.sltrib.com/ci_9061262

Hollywood Reporter: Mexico's media goliath Televisa gets revenue boost

Mexican media giant Televisa on Thursday reported a 48% increase in first-quarter net income as profitability was dragged down in the year-earlier period by affiliate losses and taxes.

http://www.hollywoodreporter.com/hr/content_display/international/news/e3i0f3a7216274d5d8236f4e6ad94903598

Arizona Republic: QuePasa averts Nasdaq delisting

Quepasa Corp. will continue to be listed on Nasdaq after meeting its market value requirement.

http://www.bizjournals.com/phoenix/stories/2008/04/21/daily24.html

MediaWeek; Univision adds more news to its line-up.

Taking advantage of its TV duopolies in four of the nation's largest markets, owned-and-operated Univision Communications stations will air a third hour of local morning news on their duopoly partners, the owned-and-operated TeleFutura stations.

... "It's a creative use of the duopoly," said Ramon Pineda, general manager of Univision's New York duopoly. "It allows us to accommodate two needs at once. We offer local news, weather, and traffic in the middle of rush hour while continuing to offer all three-hours of Despierta America, Univision's popular [network] breakfast show."

http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1003791987

My comments: Is it a duopoly or monopoly?

Terra.com to promote Mana

"Terra Networks said today that its Hispanic Web portal Terra.com would promote the upcoming Warner Music DVD release of Mexican rock group Mana via a bilingual online push comprised of contests, community pages, Webisodes, interviews and other content."

http://www.adweek.com/aw/content_display/news/nontraditional/e3i733a804d916e2336bd22af336a331e71

MultiChannel: All but Univision drop upfront events; Univision armed with data

"But unlike last year, when Univision put its viewers at the forefront of the well-attended event, this year the network will come to the May 14 luncheon event armed with a series of powerful research tools, studies and data that promise to give advertisers a more accurate, cost-effective way to plan and execute their media buys for the U.S. Hispanic market. In anticipation of this year’s presentation, Univision on April 9 unveiled the Fusion Project, a collaboration with Nielsen Media Research and Nielsen Homescan that melds the former’s TV viewing data with the latter’s purchasing information. Together, it should give marketers a better bang for their bucks."

http://www.multichannel.com/article/CA6553101.html

Reuters: Spanish-language giant Televisa branches into French, Chineese

Televisa in French:
http://www.reuters.com/article/marketsNews/idUSN0838589620080408
Televisa in Chinese:
http://www.reuters.com/article/marketsNews/idUSN0330108420080403

MiamiNewTimes: Is MySpace Latino segregating or connecting??

"But targeting Spanish-speakers in the United States, many of whom already freely use MySpace (now, presumably, Non Latino) seems antithetical to one of the concepts behind social networking. Is it segregating or connecting?"

http://blogs.miaminewtimes.com/riptide/2008/04/myspace_latino_connecting_or_s.php

My comments: The answer is both.

Plaza Sesamo turns 35

"The new season, co-produced by Televisa and nonprofit educational organization Sesame Workshop, premieres April 21 on Televisa and June 9 on Discovery Kids Latin America."
http://news.awn.com/index.php?ltype=top&newsitem_no=22955

My comments: It's amazing how the near monopolists of Televisa have a hand in the Spanish-language version of the venerable Sesame Street.

SF Gate: Voto Latino reaches out to young Latinos

"-- The online social networking company MySpace launched a bilingual site, MySpace Latino, last week, with virtual communities geared toward soccer, music, fashion and other Hispanic "passion points," according to managing director Victor Kong. Politics doesn't yet merit its own community on the site, he said, but the company did team up with MTV earlier this year to produce presidential "town hall meetings" that include a focus on Latino issues."

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/04/15/BAQ91042D5.DTL&type=politics

NYT: Madison Avenue attempts to hire non-whites.

"The goals were expressed in terms of percentages of new hires who were black, Hispanic or Asian-American."
http://www.nytimes.com/2008/04/16/business/media/16adco.html?_r=1&ref=media&oref=slogin

My comments: How many of these new hires actually end up in good careers?

MediaWeek: New Nielsen tool a pitch for Unvision ad sales

"Nielsen Fusion, encompassing viewing data from Nielsen Media Research and product-purchase data from Nielsen Homescan, will be made available to all the research company's clients, but Hispanic TV, and Univision in particular, stand to benefit most. (Mediaweek is owned by The Nielsen Co.)"

http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003788956

NPR reviews Dora la Exploradora

"Despite all that, however, Dora the Explorer just might be the first icon for the children of a new America — a country that is today more than 10 percent Latino."

http://www.npr.org/templates/story/story.php?storyId=89531478

AdWeek: Nielsen develops tool that shows ROI of buying Spanish-language TV - i.e. Univision

"Called the Nielsen Homescan Fusion Project, data from the new service, which will be made available to all clients, is particularly beneficial in showing how spending ad dollars on Hispanic TV can improve an advertiser's return on investment."

http://www.adweek.com/aw/content_display/news/agency/e3ie162533a78dd4240f5af05d087e7bc4d

My comments:

Is Nielsen a proxy for Univision ad sales now? Unbelievable.

Nasdaq: QuePasa.com faces delisting

"Nasdaq said Quepasa no longer complied with a rule that requires a minimum of $2.5 million in stockholders' equity, $35 million in market value or $500,000 in net income for two of the past three fiscal years. "

http://www.azcentral.com/arizonarepublic/business/articles/0410biz-quepasa0411-ON.html

ChicagoTribune: Overwhelming majority of Chicagoland Latinos U.S. Citizens, many with U.S. born children.

"Nearly 70 percent of Latinos in the Chicago area are U.S. citizens, and 90 percent of Latino children were born here, according to "An American Agenda From a Latino Perspective," by the group Latinos United."

http://www.chicagotribune.com/news/local/northwest/chi-latino-issues_11apr11,1,4518911.story

More Latino mobile news

"A recent Mobile Marketing Association study reports 32 percent of Hispanic consumers are moderately or highly receptive to mobile marketing messages, with more than half of Hispanics regularly using text messaging."

http://www.fiercemobilecontent.com/story/hipcricket-intros-hispanic-mobile-marketing-network/2008-04-10

Reversal of fortune

This is hysterical. You've got to see it.

D.C. United vs. Pachuca CF - Mexico

Last night, I attended the match between DC United and Pachuca CF Mexico. What a game. What an audience. The stands filled with local supporters of the local Washington team, but drew throngs of local Mexican-immigrants decked out in the flag and patriotic colors of Mexico. Pachuca made the first goal, exciting the local fans of the Mexican team, but DC United came back to score two goals for a final victory.


http://dcunitedblog.blogspot.com/2008/04/first-impressions-pachuca-cf-2-0-dc.html

http://www.pachucaenlinea.com/tuzos/index.php

AP: Absolut pulls Mexican-centric ad that offended non-Latinos

My comments.

It always amazes me that the study of Lewis and Clark completely ignores why they went to the Pacific in Oregon instead of California. At the time, California was part of Mexico.

HollywoodReporter: Telemundo names new COO

"NBC Universal's Spanish-language network Telemundo on Monday said it has tapped industry veteran Jacqueline Hernandez as COO."

http://www.hollywoodreporter.com/hr/content_display/television/news/e3i1155cb8195120adde7cc258605cabe82

MediaWeek: Sprint launches phone with Latinos in mind.

"The knowledge that Latinos are, as a group, more sophisticated mobile users than previously thought informed Sprint's launch in June of the Samsung Instinct, which includes must-have features including GPS navigation, music download capabilities, text messaging, Web browsing, live TV, picture taking/sending and voice activation. That campaign will have a heavy Hispanic outreach component."

http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003786172

Hip-Hop site - MTV TR3 picks two Latino rappers with MySpace followings to headline show

"Pitbull and Baby Bash have massive internet followings, are two of the most searched for Latin artists on Myspace, and both have been the #1 Latin artist on the site."

http://www.hiphop-elements.com/article/read/4/20526/1/

Variety: Venevision gets rights to "Lies."

"MADRID -- Miami-based Venevision Intl. has picked up U.S. DVD, video-on-demand, pay-per-view, pay and free-to-air TV rights to Colombian box office hit "Esto huele mal" (Lies), a sex comedy helmed by Jorge Ali Triana."

http://www.variety.com/article/VR1117983291.html?categoryid=13&cs=1

Calling All Latino Film Makers - HBO Wants You!

"HBO and The New York International Latino Film Festival (NYILFF) today announced the 5th annual open call for entry for the HBO/NYILFF Short Film Competition. Jointly created in 2004, the competition seeks to foster films by Latino filmmakers and/or about the Latino experience."

http://vivirlatino.com/2008/04/03/latino-filmmakers-hbonyilff-wants-your-short-film.php

Washington Post: Saralegui leaving Univision Online

-- Univision Online: Univision Online president Javier Saralegui has exited the company...he was leaving "to pursue other opportunities," reports Billboard. Saralegui has been with Univision for 18 years...the company is looking for a replacement.

http://www.washingtonpost.com/wp-dyn/content/article/2008/04/02/AR2008040203713.html

AARP: Univision's Chef Pepin gets glowing write-up

"As Pepín serves up his 20th year of cooking on Univision with his trademark flamboyance and unveils a new line of cookware, he’s returning to the essence of that bygone era when, for him, family was a seamless notion and all food was comfort food."

http://www.aarp.org/leisure/food/articles/stirring_the_soul.html

FOLIO: Year over year Hispanic magazine ad revenue and pages up

"Advertising in Hispanic magazines in February totaled $21.1 million, up by 22.3 percent from the previous year on a "same-titles" basis, according to Media Economics Group's HispanicMagazineMonitor. Ad pages were also up by 7.9 percent for the month of February."

February Year over Year Ad Pages

1. Quince Girl, +17.6 pages
   
2. Ser Padres, +14.8 pages
   
3. TV y Novelas, +13.3 pages
   
4. Vanidades, +11.4 pages
   
5. Mira!, +7.8 pages
   
6. TV Notas, +7.1 pages
   
7. Latina, +6.8 pages
   
8. Tu Ciudad Los Angeles, -14.8 pages
   
9. People en Español, -11.3 pages
   
10. AARP Segunda Juventud, -5.7 pages
    
11. Batanga, -3.0 pages
    
12. Latino Leaders, -3.0 ad pages
    
13. ESPN Deportes - La Revista, -3.0 pages
    

http://www.foliomag.com/2008/hispanic-magazine-advertising-22-percent