- "... Latino customers
- typically prefer cash to credit cards,
- shop in groups instead of alone and
- become fiercely loyal to companies they trust.
- Latinos typically respond well to Internet marketing because they tend to be younger than the average consumer...
- They also usually respect companies that feature Spanish words in their ads and within their places of business..."
http://www.nctimes.com/articles/2008/01/09/news/inland/3_03_151_8_08.txt
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