"Multicultural marketers are doing more mobile marketing and are more interested in using social networks than their general-market counterparts."
http://adage.com/hispanic/article?article_id=122848
My comments: This approach makes sense.
Bizreport.com: Multicultural marketers embrace social and mobile marketing
"Why? Because research has found multicultural users, in particular Hispanics, more likely to be advanced users of cellphone technology and to more fully utilize the communication technology available."
http://www.bizreport.com/2008/01/multicultural_marketers_embrace_social_and_mobile_marketing.html
My comments: I don't know the veracity of this source, but the story seems plausible.
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