MediaWeek reports that Univision tops the ratings for Friday night, an evening when all other networks report weak viewing.
Here's the story:
http://mediaweek.printthis.clickability.com/pt/cpt?action=cpt&title=Univision+Owns+Friday+Night%2C+Again&expire=&urlID=24683371&fb=Y&url=http%3A%2F%2Fwww.mediaweek.com%2Fmw%2Fnews%2Frecent_display.jsp%3Fvnu_content_id%3D1003665206&partnerID=3621
Does anyone have a hypothesis?
Could it be that Latinos are more likely to relax at home on Fridays with family rather than go out to eat or pay for a movie?
What's your theory?
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