Thursday, November 29, 2007

eMarketer selling study on Mexicans Online

"eMarketer estimates that only two in 10 Mexicans used the Internet in 2007. But with a total population of 108 million that translates to 23.6 million Internet users. Add 18.8 million Spanish-speakers online in the United States, and it’s easy to see why Mexico’s potential has marketers excited."

http://www.emarketer.com/Report.aspx?code=emarketer_2000468

My comments.

I haven't yet contacted eMarketer on this, but I'm sure the 18.8 million "Spanish-speakers" online is a one to one relation between the number of US Hispanics online to number of US "Spanish-speakers" online. The assumption is as wrong as it is racist.

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