Sunday, March 7, 2010

AP: Latino businesses get less from economic stimulus plan

"Hispanic and black businesses are receiving a disproportionately small number of federal stimulus contracts, creating a rising chorus of demands for the Obama administration to be more inclusive and more closely track who receives government-financed work."
http://www.google.com/hostednews/ap/article/ALeqM5i_ASC3UbkEMU5PBn1mEeSphYzmkQD9E9VLU00

Thursday, March 4, 2010

DallasMorningNews: Latino incumbent loses in Republican primary, blames bias

Victor Carrillo, chairman of the Texas Railroad Commission, which despite its name regulates the powerful and important energy industry in Texas: said, according to the Dallas Morning News: "Given the choice between 'Porter' and 'Carrillo' – unfortunately, the Hispanic surname was a serious setback from which I could never recover, although I did all in my power to overcome this built-in bias."

http://www.dallasnews.com/sharedcontent/dws/news/texassouthwest/stories/DN-gopmin_04met.ART.State.Edition1.4bdd15c.html

Monday, March 1, 2010

WSJ: Univision's new video site lacks popular content from supplier/rival Televisa

"Univision's new offering will have one big omission: It isn't currently slated to include telenovelas produced by Mexican media giant Grupo Televisa SA, which are among Univision's most popular. Univision has the exclusive right to air Televisa's shows on TV in the U.S., but a federal court ruled last summer that neither company has the right to put the shows on the Web ..."

http://online.wsj.com/article/SB10001424052748703791504575079683403113468.html

Sunday, February 28, 2010

Thursday, February 25, 2010

MediaPost: LatinosOnline, mostly in English

"Online Hispanics (excluding mobile) are primarily English-language dominant, meaning they are either U.S. born (second-generation), or came to the U.S. at an early age," says Maria Lopez-Knowles, SVP of MRM Worldwide.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123178

Portada: StarMedia loses top exec.

"Juan Jose Nuñez,COO of Starmedia in the U.S and Latin America, yesterday left his position at the U.S Hispanic and Latin American Internet company."

http://www.portada-online.com/article.aspx?aid=5862

Nacho Hernandez of MexGrocer.com: Spanish not always needed to market to US Latinos

U.S. Latinos make up more than a third of Latinos on-line in the western hemisphere, have U.S. dollars, good jobs and mostly use English online, according to Nacho Hernandez, head of MexGrocer.com, a 10-year-old online Mexican food retailer based in San Deigo.

Hernandez, speaking on a panel at the Online Marketing Summit in San Diego on Thursday Feb. 25, 2010, said he started his business focused only on U.S. Latinos and only in Spanish. But he quickly found that the Anglo market also wanted to buy Latino products and that his original target market - U.S.Latinos - didn't mind an using English.

He said he compromised, building out an English language site, with Spanish translations available at the product level.

Hernandez also said most U.S. Latinos search in English, but those who search in Spanish offer a great opportunity for U.S. marketers.