David Lawenda, Univision's president-ad sales and marketing, said, "We want to start with a word you hardly hear any more: growth."http://adage.com/hispanic/article?article_id=136397
- Latinos account for more than one-half of all U.S. population growth
- In New York, Latinos make up 26% of young adults and one-third of all mothers.
- 77% of Hispanics speak Spanish at home
- Univision ranks ahead of CBS among adults ages 18 to 34.
- Latinos made up 46% of ticket sales on the opening weekend of the movie "Fast & Furious".
Friday, May 1, 2009
AdAge: Univision exec explains growth in of all years - 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment