Thursday, August 14, 2008

L.A. Daily News: Latinos rely on TV, Radio for health information, including dubious ads

" Of most concern to some doctors are Spanish-language television and radio ads promising miracle cures for everything from weight loss to male impotency and cancer.

The fact that so many Latinos rely on broadcast media for health news is both good and bad, said Dr. Glenn Lopez, an assistant professor in UCLA's Department of Family Medicine.

"I believe there is less control in truth in advertising in the Spanish media than the English media, because I've seen these outrageous claims being made about vitamins and other products," said Lopez, who studies community health issues in Sun Valley. "
http://www.dailynews.com/news/ci_10183180

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