Wednesday, June 25, 2008

MediaWeek: Univision and Zubi advertising cut cross-platform deal for major advertisers

"The scope of the pact is a testament to the new philosophy that Univision adopted when Uva took over last year as CEO: that silos would be broken down and advertisers are able to make one-stop purchases of national and local TV, radio and the Internet without having to negotiate deals with each segment separately."

http://www.hollywoodreporter.com/hr/content_display/news/e3i39a618183fe30fd5aa736f477b45d331

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