"While Hispanics are not classified as a race, they include biracial and multiracial individuals, resulting from the African influence related to slave trade throughout the Caribbean and parts of South America and from the union of the indigenous peoples of the Americas and the Europeans. Hispanics represent every hair and skin color. There isn't one "look" that identifies all Latinos."
"Latino musicians, actors and celebrities are getting involved in the U.S. presidential campaign to an unprecedented degree this year, from voter-registration campaigns to online music videos for Barack Obama, the candidate drawing the most support from young Latinos."
"Presidential rivals John McCain and Barack Obama vied for the support of Hispanics, beginning a four-month courtship of a pivotal voting constituency by vowing to revamp immigration policy."
"Barack Obama and John McCain are coveting the ever-growing Latino vote and both have obstacles to overcome to win over these communities. Orange County Hispanics have some advice for the presumptive presidential candidates — talk to us up close and personal and resist the urge to pander"
"In the '90s, we thought of marketing to Latinos as just turning it into Spanish, but the Latino audience is much more diverse, and we understand it better" now, said Ricardo Torres, CEO of Latino Perspectives magazine, who has advised MPAC in the past and wrote the introduction to the report
Ad spending in Hispanic TV for Chase's banking and credit card services totaled $8 million in 2007, up from $6 million in 2006, per Nielsen Monitor-Plus.
The demise marks the end of a bold experiment in targeting -- and capitalizing on -- an enormous but elusive demographic. The readers of Tu Ciudad are the children and grandchildren of immigrants who still feel connected to their cultural roots, no matter how thoroughly they blend into the urban mainstream. The quandary in reaching them arises from the very thing that defines them as a group, their bicultural identity.
The question remains: Do they need a specialty magazine to appeal to their Latino side?
Suddenly it seems that Sen. Barack Obama's Latino problem has become a Latino edge. A recent Gallup poll shows the Illinois senator winning 62 percent of registered Latino voters nationwide, with Republican nominee Sen. John McCain lagging behind at 29 percent.
A new national survey of Latino voters shows Democratic presidential candidate Barack Obama with a nearly 3-to-1 advantage over his rival, Republican John McCain.
The survey found that 60 percent of Latinos planned to vote for Obama, compared to 23 percent for McCain, while 16 percent were undecided. Latino Decisions, a joint effort between Pacific Market Research and University of Washington political scientists Matt Barreto and Gary Segura, conducted the poll by telephone June 1-12.
A Los Angeles district court judge has agreed to yet another delay in the trial between Spanish-language media giants Univision and Televisa.
A national survey of Latino voters, conducted as the Democratic primary season ended, shows Democratic presidential Candidate Sen. Barack Obama with a bit lead over Republican nominee-in-waiting Sen. John McCain.
The most optimistic argue that the migration to Obama will come naturally -- and that Hispanics favored Clinton because of better name recognition. Now in the general election, when the choice is between a Democrat and a Republican, a majority of Hispanics will no doubt flock to Obama. Recent Gallup Polls show Obama winning 62 percent of Hispanic registered voters nationwide, compared with 29 percent for Republican Sen. John McCain
Obama enjoys a 33 percentage point advantage over McCain among Latino registered voters nationwide, according to a Gallup Poll summary of surveys taken in May.
"To me, he's head and shoulders above McCain," said Felix Diaz, a 73-year-old
(Getty Images // Gina Dvorak/Staff Illustrator)
Victorville resident. "I think the rest of the Hispanic community feels the same way."
During the primaries on Super Tuesday, he received only 35 percent of Latinos' vote, while former rival Sen. Hilary Clinton's received 63 percent.
"There really wasn't an opportunity for Barack Obama to introduce himself to Latino voter"
"The Hispanic community is one that cannot be taken for granted," said Rep. Henry Cuellar of Laredo, a Clinton supporter whose border district gave Mrs. Clinton more votes than any other in Texas' primary in March.
Mr. Obama, he said, needs to do "extensive outreach" to Hispanics, particularly Hispanic legislators, a key group the senator – like John Kerry in 2004 – has largely ignored.
While Batanga LIVE/Publishing will remain headquartered in NYC, the company will be bringing its content and technical operations down to its Miami offices from Greensboro, North Carolina.
It might not be perfect, but the manner in which the presidential candidates are chosen in the United States works. We start out with several choices, then narrow them down to two by process of elimination. It's probably one of the most democratic electoral systems in the world. Even so, it does have its downfalls.
In a panel titled Hispanic Media and Entertainment: Programming, distribution and advertising in a multi-platform world, speakers from Starmedia, Televisa and Batanga LIVE/Publishing highlighted their experiences.
For the last six months, one of the media's most convenient -- and offensive -- narratives has been that Latinos wouldn't vote for Barack Obama because they refused to support an African-American for president.
Despite his Democratic nomination victory, Sen. Barack Obama (Ill.) never did make much in the way of inroads among Latino voters during the primary season. Nor did he attract the support of more than a handful of members of the Congressional Hispanic Caucus. Now he's trying to change that.
“If there was a girl named Maria, her name became Mary. Juanita became Jane.”http://www.npr.org/templates/story/story.php?storyId=91216351
"It was called "un mensaje personal a Puerto Rico," a television spot in which Barack Obama spoke to the camera in stilted but effective Spanish."
"A dramatic change in the U.S. Spanish-language television industry may be around the corner as a result of pending Televisa v. Univision litigation, with the trial now scheduled to begin on July 2 in Los Angeles federal court."
No Hispanics serve as school trustees in Irving ISD, whose officials estimate that 67 percent of students are Hispanic. About 42 percent of the city's residents are Hispanic, according to 2006 Census Bureau reports.
"The voting system puts the election of all school board members in the hands of the white majority," attorney Bill Brewer said. "It doesn't give ways for the significant Hispanic majority to have a fair opportunity for representation."
"While the presumptive Democratic nominee, Barack Obama, may still do well, he faces two challenges. He will be running against John McCain, the one Republican candidate with pro- immigration policies and proven appeal to Hispanics; the Illinois senator also will have to overcome Latino voters' lack of familiarity with his record, and the reluctance of some to support a black politician."http://www.bloomberg.com/apps/news?pid=20601087&sid=azojJrFkYqGY&refer=home
"The Barack Obama presidential campaign’s indifference to the Latino press has been a problem since the beginning of the race. The people surrounding the candidate don’t seem too aware or concerned about maintaining communication with the media that informs the Spanish-speaking community, even after repeated complaints from journalists (including this writer) about the lack of coordination and access to the candidate."
