Wednesday, December 26, 2007

Study claims Latinos receptive to email marketing

"HISPANICS WELCOME E-MAIL COMMUNICATION FROM companies they know up to 11 times a month, while non-Hispanic consumers tolerate such e-mails only up to 7.4 times a month, according to new research from Mintel Comperemedia."


http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=73286

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