More brilliance from Austin's Latino Comedy Project

I wonder if politicians ever considered cuanderas when devising health care plans?

NYT: Univision whines about radio People Meters

"Ceril Shagrin, an executive vice president for corporate research at Univision Communications, a major Spanish-language broadcaster, found that the ratings for Radio La Kalle 105.9 FM in New York fell sharply when the people meters were tested in October. She expressed concerns about the reliability of the Arbitron sample.

“The Hispanic universe is younger, and our audience is therefore made up of more young people. When the sample doesn’t reflect them, then our radio ratings aren’t correct,” Ms. Shagrin said."

http://www.nytimes.com/2007/12/31/business/31radio.html?ref=media&pagewanted=print

Latino Comedy Project skit so funny it explains why the idiot white guys at AOL failed to reach the Latin market.

Austin-Texas-based Latino Comedy Project is brilliant.

My comments: AOL failed to reach US Hispanics because like most Anglos they can't tell the difference between foreigners and Latinos from the United States.

Another brilliant skit from the Austin-based Latino Comedy Project.

Got to love these guys.

"Batanga.com, an Hispanic online media company founded in Greensboro, says it has surpassed 3.4 million unique users per month and now has the largest audience in the U.S. Hispanic Web market."

http://www.bizjournals.com/triad/stories/2007/12/24/daily12.html

My comments: Good for Batanga. One note of caution though. Third party services such as comScore are notoriously unreliable in measuring content other than text/html such as audio, video or flash.

Q&A with Espn Deportes

Q&A With ESPN Deportes Marketing Director Maribel Viteri
http://www.multichannel.com/article/CA6514212.html

Farmers invest in US grown Mexican corn

"The consumers remember the taste and appeal of foods their grandmas made."
Farmers planning to grow red corn and hominy.

http://www.capitalpress.info/main.asp?SectionID=84&SubSectionID=777&ArticleID=37817&TM=18970.63

My comments: The native peoples of Mexico and Guatemala first domesticated corn thousands of years before there were any Europeans in the Americas.

Study claims Latinos receptive to email marketing

"HISPANICS WELCOME E-MAIL COMMUNICATION FROM companies they know up to 11 times a month, while non-Hispanic consumers tolerate such e-mails only up to 7.4 times a month, according to new research from Mintel Comperemedia."

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=73286

USAToday: Review of Entravision, largest owner of Univision stations

"But what he does know are gaps, those underserved pockets of the media market that present huge opportunities. By targeting the fast-growing but long-overlooked Latino market, Ulloa has grown Entravision into the No. 2 Spanish-language media company behind Univision. "You're looking for the hole," he says."

http://www.usatoday.com/money/companies/management/2007-12-23-ulloa_N.htm

Long Island opens its doors for Las Posadas.

"But this was not a Christmas party, in the usual sense. The Wiegands opened their home to Latinos and other members of the community alike for Las Posadas. Spanish for "the inns," it's a ritual traditionally celebrated in Latin nations- from Dec. 16 to Christmas Eve."

http://www.newsday.com/news/local/suffolk/ny-liposa245513832dec24,0,2281196.story

Televisa 1, Univision 0 (zero, zip, big goose egg)

From the Los Angeles Times:

Grupo Televisa has won a court ruling that could allow the Mexican broadcasting giant to move closer to ending its tumultuous relationship with Univision Communications Inc., the largest Spanish-language media company in the United States.

http://www.latimes.com/business/la-fi-univision21dec21,1,914153.story?coll=la-headlines-business

Univision, the largest player in Spanish in the United States, has nurtured its dominance by replaying content produced by Mexico's media giant Televisa, the largest producer of Spanish-language media content on the planet. In my mind, Univision has largely been a distributor of Televisa content and owes Televisa content for its success.

Televisa wants more of the action. If Televisa breaks from Univision and providing its pre-tested hits that work well with the largest Spanish-dominant Latino group in the country - Mexican immigrants - then Univision is in trouble.

LA Times: Alvin and the Chipmonks draws Latino viewers

"Part of what turned "Alvin's" lowly regarded opening into a $44.3-million event was the huge turnout from Latino moviegoers, who can account for as much as 20% of a mainstream film's ticket sales. The highest-grossing theater in the nation for "Alvin" was the Edwards South Gate Stadium 20, located in an overwhelmingly Latino neighborhood."
"With "Alvin" already in theaters for a week, Latino moviegoers still are exhibiting twice the interest in the singing chipmunk comedy than in the "National Treasure" sequel. Now "Charlie Wilson," "P.S." and "Walk Hard" need to find that kind of support wherever they can."

http://www.latimes.com/entertainment/news/movies/la-et-word20dec20,1,7940483.story?coll=la-entnews-movies

And my gosh, it's in English. I wonder how well this movie did among the Minutemen and supporters of Rep. Tancredo. Maybe some of these idiots will realize we're Americans and can speak the language.

Happy Holidays

Roberto Aymes Art Latin Jazz - Christmas time is here

Chasing Ambulances?

I always wonder how local Spanish-language TV affiliates can make money from ads like these?

AdWeek: Original content startup focused on bilingual English-dominants launches

Hispanic Media Startup Debuts Mio.TV
http://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=1003684398

LendingTree ad targets Latinos

Bloomberg: Televisa jumps regulartory hurdle to buy stake in cable firm

"The purchase of Cablemas is part of Televisa's strategy to offer telephone and broadband Internet services nationwide. Televisa said in February it had agreed three months earlier to buy 49 percent of Cablemas for $258 million."

http://www.bloomberg.com/apps/news?pid=20601086&sid=a5yQE.EhKIz8&refer=latin_america

Reuters: Latin music sales reveal two buying patterns

"... the top 15 of the Top Latin Album Artists and Top Latin Albums charts are evenly divided between two general camps:

1. one encompasses youth-leaning reggaeton and regional Mexican (Alacranes Musical),
2. while the other comprises established, veteran acts with broad fan bases (Mana, Vicente Fernandez, Marco Antonio Solis).

The two extremes highlight two emerging markets for Latin music.
1. A steady, young consumer base is getting its music from multiple sources
2. while the more traditional, broad fan base still looks for albums by stalwarts like Fernandez and Solis.

"

http://www.reuters.com/articlePrint?articleId=USN1632383620071217

SanDiegoUnionTribune: HomeBuilders worried about Latino market.

Builders fear low homeownership rate
http://signonsandiego.printthis.clickability.com/pt/cpt?action=cpt&title=SignOnSanDiego.com+%3E+News+%3E+Business+--+Industry+focuses+on+the+Latino+market&expire=&urlID=25447358&fb=Y&url=http%3A%2F%2Fwww.signonsandiego.com%2Fnews%2Fbusiness%2F20071216-9999-mz1h16latino.html&partnerID=621

I guess they are afraid they won't be able to sucker us into crummy sub-prime loans anymore.

Televisa unveils 6 telenovelas

Televisa unveils six telenovelas at the National Association of Television Program Executives meeting.
http://www.worldscreen.com/newscurrent.php?filename=televisa121107.htm

ST. LOUIS POST-DISPATCH: Energizer bunny to dance to a Latin beat

Energizer turns to music to reach out to Hispanics
What do you get when you cross the Energizer Bunny with popular Latin musicians? A couple of really long songs — and a new Hispanic marketing pitch.

The ads, which reached an audience of 6.2 million via Univision during the Latin Grammy airing, prominently displayed the address of a slick new website, www.sigueysigue.com — a Spanish translation of "going and going."

http://www.stltoday.com/stltoday/business/stories.nsf/manufacturingtechnology/story/34711041C35C21AB862573B1000E158D?OpenDocument

Ruben Navarette gets in right on Repub Debate

Going crazy over Hispanics
http://www.indystar.com/apps/pbcs.dll/article?AID=/20071213/OPINION/712130427/1002/OPINION

"The GOP has to do a better job of appealing to Hispanics, and events such as the Univision debate can only help. Hispanic voters needed to hear Mitt Romney acknowledge that Hispanics contribute much to society as "family-oriented and people of faith" who serve in the military and start businesses. They needed to hear John McCain insist that "some of the rhetoric that many Hispanics hear about illegal immigration makes some of them believe that we are not in favor of nor seek the support of Hispanic citizens in this country." They needed to hear Mike Huckabee decry a circumstance where "a person who is here legally, but speaks with an accent, is racially profiled by the public." And they needed to hear Rudy Giuliani credit Hispanic Americans for possessing the "basic values that make us better, values of family, values of hard work, getting a good job, education as the way to success."
Some people might call those kinds of statements pandering. Others have a different term for it: the truth."

MiamiHerald. Univision sued related to music purchase.

Music exec sues Univisión
The president of Univisión Music sued Univisión as it entered the final stages of an auction of its music division.
http://www.miamiherald.com/business/story/339976.html

L.A. Times states "I am Legend" drawing Latinos, but doesn't say why.

"Equally noteworthy, "I Am Legend" is attracting both black and Latino moviegoers. "
http://www.latimes.com/entertainment/news/movies/la-et-word13dec13,1,726926.story?coll=la-entnews-movies

Anyone know why?

NY Daily News: Latino music store, yes selling CDs, reopens

Venerable Latin music store Record Mart back in gear
http://www.nydailynews.com/latino/2007/12/12/2007-12-12_venerable_latin_music_store_record_mart_.html

In the age of mp3s, are Latinos still buying CDs?

VivirLatino: Repubs pander to Miami by mentioning Chavez and Castro.

"Hearing all the anti-Chavez, Castro rhetoric, reminded me, that even though the Republicans (minus one) knew we were listening, they also tailored their answers for the Cuban exile community not for me or my kind of Latino."

I couldn't have said it better myself.

Most of the Latinos in this country are of Mexican origin. Most who can vote are Mexican-American or Puerto Rican. Neither of these groups gives a flying flip about Cuba's Fidel Castro or Venezuela's Hugo Chavez. We want opportunities in the United States. We're not focused on the concerns of foreigners. But the fact that the Repubs mentioned those subjects shows the over-influence of foreign-born Cubans in positions of power. Miami is the headquarters of this unique elite set.

Los Angeles, New York, Chicago, Texas and the rest of the Latino world in the United States are the norm; Miami is the outlier.

The VivirLatino poster agreed:
"And it seems that much of the Spanish language media didn't pay the debate any mind, at least not in NYC, where the newspaper front pages are more about our day to day reality, like some kids in Washington Heights who were brutalized by police."

http://vivirlatino.com/2007/12/10/monday-morning-univision-republican-debate-hangover.php

ArizonaDailyStar: Hispanic Marketing in Tucson, simply "Marketing."

Hispanic consumers no longer just a niche market

"Chances are that by 2015 — the year Latinos make up 50 percent of Tucson's population — businesses won't be devising "Hispanic marketing" plans.
By then, catering to this population will simply be called "marketing."
Just as Spanish is no longer considered a radio format — rather, the language of multiple formats — ad campaigns with a familiar face and language likely will be the norm, experts say."

http://www.azstarnet.com/dailystar/215447

AdAge: Hispanic Professionals vs Professional Hispanics

AdAge blogs on the Professional Hispanic, folks who define their career by their ethnicity.

http://adage.com/bigtent/post?article_id=122487

Animator talks the talk about getting the Latino market

“The Hispanic market has been lumped into a big bucket, and that doesn’t serve the market properly,” says Salvatore Cavalieri, president and CEO of Cilantro Animation Studios. “We’re in an age where we have to listen more carefully to what the audience says. Before they give you their money, they want to know you went the extra step.”

http://www.animationmagazine.net/article/7697

Web Analyics Interview with Enrique J. Gonzales and NPR's Bryan Moffett

http://www.webanalyticsassociation.org/en/art/?156

FtLaud.SunSentinel: Repubs debate on Univision despite losing steam among Latinos over immigration

http://www.sun-sentinel.com/news/local/southflorida/sfl-flrnddebate1207pndec07,0,4556823.story

Republicans haven't learned the lesson of Pete Wilson, the former Republican governor of California widely criticized for anti-Latino statements and actions. The Repubs had to turn to Terminator to regain any traction with Latinos in California.

The story cites a Pew Hispanic Report documenting the Republican decline among Latinos.

• Pew Report Synopsis
  http://pewhispanic.org/reports/report.php?ReportID=83
  
• Pew Hispanic Report PDF
  http://pewhispanic.org/files/reports/83.pdf

DiversityInc: Shopping While Latino

http://www.diversityinc.com/public/2816.cfm

I've personally experienced this type of discrimination. Just because you're brown doesn't mean you're a thief.

IndyStar: Indiana-based Mexican singer slain in recent spate of killings

Singer slain in Mexico lived in Avon since '03
Drug cartels are suspected in torture, killing of popular musician known for romantic songs
http://www.indystar.com/apps/pbcs.dll/article?AID=/20071206/LOCAL/712060477/1058/SPORTS03

Jonathan Mendez of Offermatica case study: Spanish creative on English language site works wonders

I just reviewed this webinar from Omniture, the web analytics giant. In it, Jonathan Mendez details a case study in which a client with an English language site sniffs out traffic from the Spanish-language search version of Google and presents a simple Spanish-language creative on the English-language site. The results are all positive.

http://www.omniture.com/resources/webinars/17

Internet Strategy Forum: Enrique J. Gonzales presents on Web Analytics

The abstract is available on this page:
http://www.internetstrategyforum.org/chapters/dc.html

Direct link to the PDF: http://www.internetstrategyforum.org/chapters/ISF_Abstract_for_Enrique_Gonzales_Talk_on_11-15-07.pdf

MiamiHerald: CubanAmerican TV personality dies.

Spirited Cuban TV star dies
SHE HOSTED A BEAUTY AND EXERCISE SHOW AND, LATER IN MIAMI, RAN A FITNESS SALON
http://www.miamiherald.com/top_stories/story/328627.html

L.A. Times: Immigrant filmmaker's Indie film getting grassroots support.

'Bella' is a rallying point: Grass-roots campaign keeps the low-budget, pro-adoption film going. But will holiday fare end its run?

http://www.calendarlive.com/movies/cl-et-bella4dec04,0,7830721.story?coll=cl-movies

La Times: Another Latino bank opens

New Latino-owned Santa Ana bank in one of just a few nationwide

http://www.latimes.com/news/local/la-me-bank3dec03,1,1553202.story?coll=la-headlines-california

LaPolitica forced to change name, confllict with DC-based Politico

Politico, the year old free political rag focused on US politcs, forces La Politica, the months-old on-line research publication focused on political marketing to US Hispanics, to change its name.
http://www.sys-con.com/read/469496_p.htm

This is just down right silly. Politico and "La Politica" are two different words.

NJ Star Ledger: Botanicas sell traditional herbal remedies in NJ

http://www.nj.com/news/ledger/jersey/index.ssf?/base/news-8/1196676905159040.xml&coll=1

Cal State Long Beach students access the value of a degree in Chicano/Latino studies

Daily 49er from Cal State Long Beach: So what exactly does one do with a Chicano/Latino studies degree?
By: Rosaura Figueroa
http://www.daily49er.com/home/index.cfm?event=displayArticlePrinterFriendly&uStory_id=af24009d-b75c-4f27-8b64-a6ad9b6bcd40

Boston Globe's Alex Bean comments on the badness "Cane" that makes it good.

The other brother-in-law, Henry, is mobbed up with an Israeli gangster, who is dealing Ecstasy from the VIP room of Henry's hip South Beach nightclub. Bad idea, for the Israeli gangster, that is. Smits seeks out the genial Cuban mob boss in his modest Little Havana hideaway. The two men play dominoes, sip coffee, offer a toast - "To a free Cuba!" - and, poof! the Israeli mobster gets an offer he can't refuse.

http://www.boston.com/ae/tv/articles/2007/11/19/bad_tv_how_sweet_it_is?mode=PF