Monday, September 17, 2007

Disconnect: Latino media companies management and audience

I was watching a Latino Public Broadcasting show on Latino arts movements around the country and it hit me - the management of Latino media everywhere in the country doesn't look like the folks in this show.

In the United States, the two single largest groups of Latinos are Mexican-Americans and Puerto Ricans. But in the management of Latino media you find mostly foreign-born Cubans and South Americans. The former - the Mexican-Americans and Puerto Ricans - tend to be "brown" and Democratic while the later - the Cubans and South Americans- tend to be white and Republican.

Is it any wonder Latino media management doesn't get Chicanos or Nuyoricans - US born folks of Mexican and Puerto Rican descent?

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