"The Bethesda bank, the largest with local headquarters, is courting the region's Latino community, having opened 26 Latino banking centers since September."
http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501880.html
Latino marketing is no stranger to irrational exuberance or outrageous hype.
"The Bethesda bank, the largest with local headquarters, is courting the region's Latino community, having opened 26 Latino banking centers since September."
"Increasingly, non-Cuban Hispanics, young voters and independents dominate a region that was once a Cuban-American Republican stronghold."
"There is a new, more open dynamic at work at Hispanic powerhouse Univision -- and the change can in large part be attributed to the tone set by CEO Joe Uva.
While no one would ever describe Uva as an over-the-top personality, his hands-on approach and openness with his employees, the media and Wall Street are the opposite of the bunker mentality imposed by his predecessor, Jerry Perenchio."
"With Barack Obama his likely opponent in the fall, John McCain sees an opportunity to make inroads among Hispanic voters by touting himself as a different kind of Republican."
The Colombian TV regulator said on its Web site Tuesday it will award a new TV channel license in May 2009 based on an auction process that begins this summer.
Holding up a Hispanic magazine that featured an English-language ad, Ens recited a quote from Nelson Mandela to make his point: "If you speak to a man in a language he understands, it goes to his head; if you speak to him in his language, it goes to his heart."
Del Toro, original name Benicio Monserrate Rafael Del Toro Sanchez, also played five years earlier in the blockbuster "The Usual Suspects", where he was the mumbling gangster Fenster.
Associated Press: "A federal judge has sided with the Texas Democratic Party in a lawsuit filed by Latino voter advocates who claimed the party's methods for apportioning presidential delegates is discriminatory."
"Although Televisa was not explicitly mentioned, much of Univision's entertainment content – around 15 hours of primetime every week – is made up of acquired Televisa programming under a long-existing deal between the two players."
"Last week, Univision's quarterly results were released, revealing that while revenues were up 5.8 percent from Q1 2007, the company's net loss more than doubled from $67 million first quarter last year, to $166.2 million this quarter. A key contributing factor was a more than ten-fold increase in interest expenses from $17.9 million in first quarter 2007 to $181.8 million in the first quarter of this year."
"Call it poor business judgment on the part of an industry destined to go the way of the buggy whip, yet several of the nation’s largest companies still waver on marketing to the country’s Spanish-speaking population of some 44 million as of 2006, according to the U.S. Census Bureau."http://www.sdbj.com/industry_article.asp?aID=67034659.557552.1629966.7659847.61140602.694&aID2=125373
In a May 9 lawsuit, LULAC and others representing Latino voters charge the Democratic Party with violating Latino voting rights by tying the number of delegates sent to the party’s national convention from each state senatorial district to turnout in gubernatorial elections within the districts; that method results in more delegates from cities such as Houston, Dallas and Austin and fewer delegates from South Texas, where turnout tends to surge in March primaries and drop off in November when there are not many contested races.
"MySpace Latino, released in a trial version one year ago, was officially unveiled on April 11, 2008 in a new format. HispanicBusiness.com talked about the new offering with Manny Miravete, vice-president for News Corporation's Fox Interactive Media and the man in charge of building MySpace Latino's audience and corporate relationships. Mr. Miravete, born in Mexico and raised in the United States, came to Fox from previous work on AOL Latino and StarMedia Network. At AOL, he managed corporate partnerships, including media sponsorships, advertising integration, and cross-platform solutions within AOL brands. Here, Mr. Miravete discusses his vision for the MySpace Latino."
"Univision Online saw unique visits increase by 16% vs. the year-earlier quarter."
"Mexico's competition agency has approved Televisa's purchase of a 49 percent stake in cable firm Cablemas, a key move to strengthen the broadcaster's position in the pay-per-view, Internet and phone markets."
"Six weeks before Univision Communications is set to face Mexican media giant Televisa in court, the top-rated Spanish-language broadcaster in the U.S. announced a 2008-09 lineup dominated by Televisa product."
"But Quepasa never made money with its idea of becoming an Internet portal for the booming Hispanic market. It lost $13.3 million on revenue of $219,466 last year, bringing its accumulated deficit to $141.4 million."
"El Clon," one of the most successful telenovelas of all time, is set for a reincarnation under a deal set to be announced Monday (May 12) at Telemundo's "upfront" presentation to advertisers in New York.
"Sometimes I wish I’d paid more attention in Spanish class in high school. Sure, I’m fine ordering beers or finding a bathroom. I can ask if Susana is home and whether she’s in the kitchen easily enough, and if you tell me, “no, she’s in the living room,” I’ll likely comprehend it. Thirty years after the fact I still never forgot “Ay caramba, cuando arreglan mi cuarto, no encuentro nada!” (Oh darn! Whenever they clean my room I can’t find anything!). "
"Laura Bozzo, a Peruvian talk show host that has caused controversy and had several run-ins with the law, had her show Laura en Accion taken off the air in the United States."
"Los Angeles advertising firm Spot Runner Inc. said Tuesday that it had received $51 million in financing from Grupo Televisa and a slew of other international media companies, evidence that even global advertisers are interested in local ads."
"The finalization, which follows the recent clearance of the deal in the U.S. by the Federal Trade Commission, creates the largest Latin music company in North America."
"Recent surveys and research indicate that Latinos depend on their cell phones for more services than other ethnic groups, turning to it for messaging, downloading music, surfing the Web and e-mailing.
It is a relationship created out of culture, social preferences and necessity, observers and users say."
"The report also found that while 78 percent of “English-dominant” Latinos and 76 percent of bilingual Latinos logged on to the internet, just 32 percent of “Spanish-dominant” Hispanics did.
Lower internet usage is correlated with lower income, another category in which Hispanics were overrepresented, the report added. Indeed Marquez points to a digital divide within the Latino community “between those making $50,000 and above and others earning less than $40,000, who [cannot] afford monthly internet access fees.”
Moreover, with 29 percent of Hispanic adults logging on to the internet via a home broadband connection, compared to 43 percent of white adults, the report suggests a more subtle, finer-grained digital divide, with broadband access emerging as a wedge between creative online activities and using the internet solely for basic tasks. "
"Sí TV, which targets young English-speaking Latinos, has retained the Washington D.C. government relations and public affairs firm Mickey Ibarra & Associates to support outreach to Latino community leaders across the country."
In the 1990s, a flood of Hispanic immigrants explained most of the group's population rise. That has changed in recent years. Between 2006 and 2007, about 62% of the increase in Hispanics came from births.
"Televisa , the biggest producer of Spanish-language content in the world, has an option to buy a 49 percent stake in Cablemas, one of the country's biggest cable companies.
But in order to win regulators' approval, the broadcaster has already had to meet a number of requirements, including sharing its content with smaller regional competitors, to guarantee a level playing field for all cable operators ."