Leilani Martinez, a friend of mine from years ago, runs GobiernoUSA.gov, the federal government's portal site focused on Spanish-speakers. It was great to see her again at a recent event at George Washington University put on by Foresee, an on-line survey tool in use by some agencies.
As one of three presenters May 1, 2007, Leilani talked about her experience rebranding the site from FirstGov en español to GobiernoUSA.gov. I have to give it to her. She recounted a common experience - non-Hispanics thinking a Latino site must simply be a translation of an English site that meets the same objectives. She overcame that internal hurdle - at the federal government no less. In the rebranding, she was able to tailor the offerings to those who would be using the site - Spanish-dominant folks interested in knowing more about the federal government.
She also said that the data she gathers from Foresee more closely reflects her audience than general studies of Latinos on-line. I suggested that it might be because general studies of Latinos on-line tend to lump English and Spanish-dominant Latinos into the same bucket. She concurred.
It was great to see her and great to know she's doing great work.
GobiernoUSA.gov
Friday, May 25, 2007
Thursday, May 3, 2007
Lee Rainie Rules!
Lee Rainie is the founding Director of the Pew Internet & American Life Project. I promised Lee I would blog about him when I heard Lee speak at an recent event for Foresee, the folks that do the customer satisfaction surveys.
He even asked the name of my blog. It's just my name. That's the only thing I think I can name it without hiring a bunch of lawyers.
I have to cheer him because his organization is the only one out there that has cut through the hype about Latinos on the internet to substantially address the language issue. I have to give him a standing ovation for that.
Thanks,
Enrique
P.S. Someone beat me to the bunch in blogging about Lee's talk. Though I think I'm the first to spell his name right. At this posting, the blogger had spelled Lee's name "Rainey."
Lee's official bio is here.
He even asked the name of my blog. It's just my name. That's the only thing I think I can name it without hiring a bunch of lawyers.
I have to cheer him because his organization is the only one out there that has cut through the hype about Latinos on the internet to substantially address the language issue. I have to give him a standing ovation for that.
Thanks,
Enrique
P.S. Someone beat me to the bunch in blogging about Lee's talk. Though I think I'm the first to spell his name right. At this posting, the blogger had spelled Lee's name "Rainey."
Lee's official bio is here.
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