"It’s upfront season, and Hispanic TV networks are getting ready to present their 2008-2009 lineup to advertisers in New York City. But marketers and programmers can expect a very different dynamic from previous years, including the entry of new, smaller players to the upfront market and some big-name absentees."
My comments: The spin is the upfronts are getting strategic; the reality is the economy's hurting and buys that are not 100% ROI focused and tied to immediate sales are hurting.
http://www.multichannel.com/article/CA6555297.html?desc=topstory
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