MultiChannel: All but Univision drop upfront events; Univision armed with data

"But unlike last year, when Univision put its viewers at the forefront of the well-attended event, this year the network will come to the May 14 luncheon event armed with a series of powerful research tools, studies and data that promise to give advertisers a more accurate, cost-effective way to plan and execute their media buys for the U.S. Hispanic market. In anticipation of this year’s presentation, Univision on April 9 unveiled the Fusion Project, a collaboration with Nielsen Media Research and Nielsen Homescan that melds the former’s TV viewing data with the latter’s purchasing information. Together, it should give marketers a better bang for their bucks."

http://www.multichannel.com/article/CA6553101.html