Monday, April 7, 2008

MediaWeek: Sprint launches phone with Latinos in mind.

"The knowledge that Latinos are, as a group, more sophisticated mobile users than previously thought informed Sprint's launch in June of the Samsung Instinct, which includes must-have features including GPS navigation, music download capabilities, text messaging, Web browsing, live TV, picture taking/sending and voice activation. That campaign will have a heavy Hispanic outreach component."

http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003786172

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