Telemundo wanted to use a network in Mexico in part to produce "Made in Mexico" content -- especially saccharine soap operas -- that is very popular with Mexicans and Mexican-Americans who live in the U.S. Univision, the dominant Spanish-language broadcaster in the U.S., is the market leader partly because it uses Televisa's programming fare. Telemundo is a distant second in the U.S. Hispanic market.
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The arrangement with Telemundo is a big win for Televisa, which for decades was the only private broadcaster in Mexico. For one thing, it puts an end to any talk about a third TV broadcaster. By allowing a U.S. broadcaster onto its networks, the deal may also help Televisa deflect criticism in the U.S. and Mexico that it squashes competition.
http://online.wsj.com/article/SB120570072482239865.html?mod=googlenews_wsj
My comments: This is great news for anyone who thinks Univision acts like a monopoly.
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